In Part 1 we answer your questions on Google Search Pay Per Click ads.
Why and when would you use Google Ads?
How much do they cost and when do you pay?
What affects the price?
Do people click the ads?
Should you run ads on your brand name?
What can you have on your ad?
In Part 2 we answer your questions on Google Display Pay Per Click ads.
What is the display network?
Do you have to make the banners?
Can you do animated banners?
Who sees the ads?
How much do they cost?
Are they good for lead gen?
Search & Display combined, is that good?
In Part 3 we discuss Social Media PPC Advertising
Why Is Tom Getting Pizza Ads On Instagram 100 Miles Away From Home?
What budgets do you need for Facebook Ads?
What type of ads work best? Lead Gen or Awareness?
More About PPC For Financial Services
Do People Actually Click On The Ads?
How much traffic will you get from running Google Ads? How does that compare to being in position 1 organically on Google?
Should I Run Google Ads On My Brand Name?
You may have spotted competitors using Google Ads when someone searches for your business.
You can’t stop them, but you could run ads yourself. Is it worth it though?
Digital Marketing KPI’s – Google Ads
How do we measure success with Google Ads and what are the things we look to fix if the cost per lead is too high?
9 Ways You Can Generate Mortgage Leads
We run through 9 ways that we have increased mortgage enquiries on our client’s website by over 700% and how you can do it too.
Pension Leads
Do people search for pensions advice online? Can you get in front of them? And what are the pitfalls?
Bridging Finance Leads
We talk through the size of the market, the different audience types, content ideas and what to look out for if you run some Google Ads.
