Don't buy
mortgage leads,
generate them.
- Your ads
- Your website
- Your leads
Speak to an expert
You are a…
What costs your firm
Waiting on estate agent scraps. Hearing crickets on social. Paying agencies who think sub-prime is a discount Amazon subscription. Smart brokers do not play those games, they capture their own clients through a lead engine.
Shared Leads
- Recycled data sold to local competitors
- High friction price wars and cold phone calls
- £0 equity built for your brokerage
Generalist Marketing Agencies and Freelancers
- No real grasp of lending criteria
- Vanity metrics with no real results
- You end up funding their learning curve
The Lead Engine
- Your website, your ads, your leads.
- Capture buyers, movers, investors and remortgages.Some will find you before talking to an estate agent; others right when they need a Decision in Principle (DIP) fast.
- Built and managed by UK mortgage specialists
- A direct pipeline that compounds month on month
Built by a mortgage marketing specialist, not generalist marketers
The Lead Engine was founded by Alex Curtis, host of the Advisers Assemble podcast and the go to growth partner trusted by top performing AR and DA firms across the UK.
- Trusted on stage
Sharing real test data on stage to help brokers get more enquiries from their marketing.
- Recommended by networks
Networks see the real world results from their top performing ARs using our process.
- Host of Advisers Assemble
Unpacking how leading UK brokerages scale their teams.
Built in silence. Protected for your advantage.
We don't parade our clients' names publicly for competitors to copy
We quietly test and build mortgage lead engines, backed by real UK user data.
THE HUMAN TRUST FACTOR
+11% more leads
1 extra mortgage application for every 967 visitors, from a zero cost photo.
THIRD PARTY TRUST
6x lead multiplier
Text testimonials: 8 leads (3.2%). Google Reviews: 48 leads (19.2%).
HEADLINE PATTERN INTERRUPT
+59.8% more leads per click
Micro formatting interrupts lift conversion with no extra ad spend.
CHOICE OVERLOAD
-100% lead volume
The rates table killed enquiries outright. One clear action wins.
REMOVING FORM FRICTION
+42.4% more leads
Cut the fields, cut the sludge, lift the lead volume.
HIGH MOTIVATION CHANNELS
+488.5% more leads
Reach people at the exact moment they are looking for advice.
THE INVITATION EFFECT
+68.7% more leads
A vague invitation to get in touch loses to a clear offer of advice.
THE GREEN LIGHT
6/6 tests won
The smallest change on the page. It won every single time.
Lead Generation For Financial Services FAQs
What is lead generation for financial services?
Lead generation for financial services is the process of attracting and capturing enquiries from people actively looking for mortgage or financial advice, rather than buying shared data. The Lead Engine builds this as an owned asset for brokerages, using Google Ads, recorded answer pages and Google reviews so brokers capture their own clients directly.
How do mortgage brokers generate their own leads instead of buying them?
Brokers generate their own leads by running Google Ads to people already searching, using recorded podcast style answer pages to build trust, and collecting Google reviews. This builds a direct pipeline the brokerage owns and controls, rather than paying for recycled data that gets sold to competitors.
How is a lead engine different from buying mortgage leads?
A lead engine is built and owned by your brokerage, capturing enquiries directly through your own ads, content and reviews. Buying mortgage leads means paying for recycled data shared with competitors, with £0 equity built for your firm over time.
Who builds and manages The Lead Engine?
The Lead Engine is built and managed by Alex Curtis, host of the Advisers Assemble podcast, and a team focused solely on UK mortgages. It is engineered by specialists in mortgage marketing rather than generalist agencies.
Does The Lead Engine work with mortgage networks and AR firms?
Yes. The Lead Engine is trusted by networks and used by top performing AR and DA firms across the UK. Alex Curtis shares real test data on stage and networks see the results from their top performing ARs using the process.
Why doesn't The Lead Engine publish client names?
Client lead engines are built in silence and protected for advantage, so client names are not paraded publicly for competitors to copy. Instead, results are tested quietly and backed by real UK user data.
How much does lead generation for financial services cost?
It depends whether you buy leads or build your own. Bought leads usually cost £5 to £75 each, whether they turn into clients or not. If you generate your own, you pay for Google Ads clicks and for building the pages, while leads from your website and Google reviews cost nothing per lead. See our full guide to mortgage leads cost.