The age-old problem…
Where can I get good quality leads?
We are a digital marketing agency specialising in lead generation for financial services.
Want to try a different approach?
Having spent years being persuaded to complete an on-line calculator, and hand over their phone number in exchange for a call-back from a stranger, there’s no wonder people are largely pessimistic about the lead generation process.
But there is an alternative.
How about you, or one of your team, spending 10 minutes a week with one of my team to create content that educates and converts your customers.
What does this mean for my business?
Your sales funnel will be high-quality, high converting leads
Website visitors will learn just how good your advisors are by actually listening to how they can solve their problem and how they’ve already helped others.
You’ll have lots of engaging social media content
The information you’ll be sharing will be timely and relevant which means people will want to receive it; engaging content builds authority and trust.
We only need one of your team on the phone for 10 minutes a week and we’ll do the rest.
They ask, you answer
We find the questions that your ideal customer is asking on Google and record a 10-15 minute piece of audio with one of your team.
It’s an informal interview where they simply answer the questions being asked and provide examples of how they’ve helped others solve similar problems before.
The audio clip becomes a podcast episode and our content team produce, promote and publish it for you.
We also write a blog article for your website which is great for SEO – we can normally pull around 500-1000 words per 10 minute audio clip.
Once compliance approved, our web team adds the podcast episode and the blog to your website so that anyone with the same problem can read or hear about your solution and how its already helped others.
We’ll use quotes from the audio clip and the blog to make social media image posts as well as editing short clips to make videos for social too.
Convert the customer
By identifying the questions that your audience have, and recording the answers from your team, we’ll have the content we need to inform, educate and convert potential customers.
We’ll find your ideal customers on search engines and/or social media and run ads to them using a simple 3-step sales funnel:
- Awareness – let them know the answer to the problem
- Consideration – tell them how you’ve helped other people with the same problem
- Sales – make it easy for them to get in touch and ask for your help (chatbot)
You’ll need an advertising budget for this step and on average, it costs between £8-£12 to get on 1000 screens in the Facebook news feed (of people in the market for your product/service) or similar for banner ads in Google and LinkedIn.
Why audio? Why a podcast?
There is a general reluctance to stand in front of a video camera and be recorded; it’s not at the top of many bucket lists.
But people do generally want to talk.
And if they’re talking about what they do and their products/services, it can be easy – especially if nobody is watching.
It’s also true that audio content is much easier to consume than video and with the smart speaker market booming, lots of people listen to podcasts at work, at the gym or even when commuting.
People buy from people
Nobody takes financial advice from a stranger. People like to build trust with an adviser and seek to understand the products that are available to them.
This is because financial services can be complicated – and sometimes comes with a bad reputation.
But giving people the chance to listen to your advisers sharing their knowledge and talking about their products and services will build a trust with your audience. People seek a personal connection and like to believe what they hear.
Will it really benefit SEO?
When finding the questions that people ask on Google, we will also research how hard it is for you to rank for certain “Keywords” too.
And to maximise SEO, we’ll prioritise the questions and the subjects showing high volume and low difficulty.
Our web development team will also perform a technical SEO audit of your website and fix any issues that will affect performance.
SEO takes too long?
This is a common belief and the reason why so many financial services companies are not doing it properly. But there are huge opportunities, both locally and nationally, to rank for high volume traffic.
And it won’t be long before you start to see the results; your advertising sales funnel will be ready in just month 1 to start driving Facebook, Linkedin and/or Google Ads traffic.
From The Lead Generation For Financial Services Podcast
Hear from financial services and marketing professionals at the top of their game. So we can all learn how to generate more leads for our financial services businesses.
How We Halved Our Cost Per Lead With Facebook Ads
You'll learn how Facebook charges you for clicks and how you can use this to your advantage to reduce your costs.
Get access to the free PDF now.
Do You Want To Know More?
We can't help everyone, but what we can guarantee is we'll be honest, transparent and only propose that we work together if it's going to be profitable for you.
If we can't help you, we'll give you a bunch of things you can action yourself that will make a difference, we're confident that if we do speak it will be time well spent.