Should I Run Google Ads On My Brand Name?

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Home » Should I Run Google Ads On My Brand Name?

You may have spotted competitors using Google Ads when someone searches for your business. You can't stop them, but you could run ads yourself. Is it worth it though?

Running a Google ad for when someone searches your brand name may sound like a waste of money but could you actually be missing out if you don’t?

If you Google your company name you may find other firms advertising.

Before you kick off at them it may not be on purpose!

Listen to this episode to find out what you can do to protect your brand and maximise all opportunities.

You can also quickly see in the video below a live example of another firms’ ad showing when we searched for Mint Mortgages and Protection.

All The Episodes From The Advisers Assemble Podcast

The Advisers Assemble Podcast

Lead Gen For Financial Services

Tips, news, advice and insight on how to generate more leads through your website

‘Talking Ads’ – April 24

This month, the team have selected a variety of different media forms, demonstrating the ways in which you could apply this to your own website and social media platforms.

‘Talking Ads’ – March 24

This month, the team have selected a variety of different media forms, demonstrating the ways in which you could apply this to your own website and social media platforms.

‘Talking Ads’ – February 24

This month, the team have selected a variety of different media forms, demonstrating the ways in which you could apply this to your own website and social media platforms.

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"Sick of buying leads or the thought of it?"

My name is Alex Curtis and I’ve spent the last 18 years working with financial advice businesses to generate leads through their own website.

My team and I have many success stories building and growing sustainable, profitable lead pipelines for our clients.

Our mission is to ensure that when someone searches online for financial advice, they find an adviser and not a lead generator, who will sell their data.

Connect with me on social…

You may have seen us on…

The Advisers Assemble Podcast

This podcast is designed to help advisers understand what’s possible in digital marketing so they can feel confident and excited to generate more online enquiries.

The MHBS Marketing Hub

We create regular content in conjunction with Market Harborough Building Society on their ‘Marketing Hub’ for intermediaries website.

You may have been on one of our network webinars?

We love collaborating with networks and often host ‘pitch-free’ webinars to help give advisers some practical advice on how to generate more leads.

These webinars are often recorded so ask your network where you can watch it back.

Featured In The Trade Press

We’ve helped firms like yours for years…

Our founder Alex built his first website in 2004, starting The lead Engine as a sole trader in 2014 then launching the limited company in 2017.

In that time we’ve helped lots of financial services business scale and grow because of their strong pipeline of leads. Here’s just a few examples of the impact we’ve made…

Client 1

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Client 2

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Client 3

Results after 7 months

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Client 4

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The Lead Engine, Brightfield Business Hub, Bakewell Road, Orton Southgate, Peterborough, PE2 6XU, United Kingdom

Company Number: 10729849. VAT Number: 269396545. ICO Number: ZA440224

We help with: Mortgage Leads | Pension Leads | Bridging Finance Leads | Equity Release Leads