MORTGAGE LEADS

Recommended by more mortgage networks than anyone else

89.54% of clients are seeing a better return on investment than expected

99.2% of clients are seeing more more inbound calls than expected

Dozens of brokers have already broken free from poor quality bought leads over the last 8 years, see why by exploring your options today.

Explore Your Options

The Best Mortgage Leads Aren’t Bought, They’re Earned

The Lead Engine
They Find You
Bought Lead
They Don't Know You
The Lead Engine
They Choose You
Bought Lead
They Have No Choice
The Lead Engine
Expect Your Call
Bought Lead
Not Expecting Your Call

6x More Leads

Mortgage lead generation test of Google reviews vs text testimonials.

Six times more leads overnight. This simple website edit proved it’s possible. We tested 500 visitors on two almost identical web pages, but with one difference.

Page A had five written testimonials. Page B had a Google reviews widget showing real-time ratings. Our results published on the Financial Reporter website show that Google reviews are worth their weight in gold.

The Google Reviews page generated 48 leads from 250 visitors. The text testimonials just eight from the same amount of traffic. That’s six times more leads with no extra cost. But why does this work? Third-party validation creates instant trust. People believe Google reviews more than the testimonials you control yourself. 

Over 40% More Mortgage Leads

Mortgage lead generation test of a simple contact form Vs a contact us button

Most people prefer a single ‘contact us’ button, but the results show otherwise.

We saw 42.44% more leads because it was easier to use the form.

We sent 1000 people to two identical web pages, but made one simple change on each. The first page had a contact us button. The second page had a basic web form asking for name, phone, email, and a message. Most people prefer the look of the first page, but we actually generated more leads on page two with the form.

The button got 15 leads. 41 people filled out the form on the page. Clicking a button doesn’t sound hard, but not knowing what is next creates a bit of a barrier or sludge.

The easier you make it, the more leads you’re gonna get. 

More Than Halved Cost Per Lead

Real photos of advisers vs stock images

Do people actually buy from people? This test proves they do. We spent £640 on Google Ads over 10 days, two ads, two pages, but one small change. One page had a photo of a mortgage advisor and a podcast featuring them.

The second had the same text content, but with a stock photo. It was a landslide. Page one converted just over one and a half times as many visitors into leads. The page featuring a person was £17.88 per lead, but the other page was £45.95 per lead.

People buy from people. So, try featuring you and your team more often.

Mortgage Leads Example

The Movement Effect - Lead To DIP Up By 37.5%

We tested if movement grabs attention and brings in more leads, inspired by the book ‘Online Influence’. It doubled mortgage leads and boosted the conversion rate.

  • Lead to DIP increased by 37.5%
  • Lead volume doubled
  • One tiny change

Gold-Rated Mortgage Leads Analysis

We analysed 39 of the highest-rated “gold” leads for one of our clients

None came from eBooks, email lists, or social media. Instead, they:

  • Searched for help on Google
  • Liked what they saw
  • Reached out directly

No gimmicks. No fancy tech. No rates tables or calculators.

Searchers saw they had solved that problem lots of time before. Had all the relevant faqs. They are actual real people, who love what they do and proved it on a web page.

Funnel Shmunnel.

Mini Mortgage Leads Case Study

The Most Popular Time For Converting Leads

We analyzed the conversion patterns of one mortgage broker’s leads and found some interesting insights:

  • 7.7% of converted leads were generated during weekday evenings after 5 PM and the same for weekday mornings before 8 AM too.
  • Less than a third of conversions happened during traditional working hours.
  • Over half of all completed deals were generated on weekends! 

1-minute Lead Gen Case Study

The Don't Wait Til Monday Effect - Lead To DIP Doubled


Discover how a simple change in your contact strategy can make a significant impact on your business. We dive into real numbers from one of our clients, showing how adjusting their approach to weekend leads led to remarkable results.

  • No-Contact down from 25% to 10%
  • Conversion rate of weekend leads nearly doubled from 20.8% to 40%! (We didn’t believe it either)

How To Generate Mortgage Leads Online

Reverse Engineer The Referral

The referral is often the highest quality, highest converting lead so it makes sense to replicate how they happen online.

The refferal

Recent And Frequent 5-Star Reviews

If you want the best quality mortgage leads you’ll need to quickly prove you provide quality advice.
Perception is reality

Rightly or wrongly people will assume how good you are as a broker based on your review profile.

There is no replacement for legitimate and trusted social proof.

In extensive testing both Google and Trustpilot reviews have outperformed Vouchedfor and Estas by over 500%. Because most of the public has never heard of Vouchefor or the Estas before.

‘Meeting’ The Adviser(s)

If you want the highest converting mortgage leads, people need to see and hear an adviser online.

‘Meeting’ An Adviser Through Video

One way people can meet you is through video content.

We asked 4 brokers and 11 experts to share their top video marketing tips.

‘Meeting’ An Adviser Through Audio Only Podcasts

Not every body has the time or feels comfortable recording video content. The good news is, it’s not essential. As long as someone can see an adviser’s face (with a photo) and hear their voice (through a podcast) the effect is often even better than video.

We record audio-only podcast interviews with our clients to create content.

Specific Mortgage Problems

Below is just the tip of the iceberg
Demonstrate You Have Solved This Problem Before

If I am self-employed and my partner is paid PAYE I don’t care what other services you provide. I just care that you can solve my problem.

Each problem has specific and often combined situations. The more specific the content, the better quality the lead.

Answer All Of Their Questions

People fear looking stupid in front of experts.

Your knowledge will help clients feel at ease.

They’ll be more comfortable talking with some basic knowledge.

Google Ads For Mortgage Brokers

Google Ads are a great way to get leads quickly. If you have enough Trustpilot or Google reviews you’ll see great quality and high conversions.

We provide coaching for new businesses and managed services for established firms.

How Many Mortgage Leads?

There are literally bus loads of people who search for a mortgage broker.

Enough people search for a mortgage advisor on Google each month to fill the O2 arena seven times over.

It would take 988 double-decker buses to take them all there.

If they then queued outside the O2, it would stretch as far as Reading.

There is no shortage of demand for mortgage advice.

Depending on how frequently you get 5-star Google or Trustpilot reviews, there’s no real glass ceiling.

We don’t sell leads

11 Experienced Mortgage Brokers Share Their Stories

I just wasn't earning money in other areas or maximising the deals that I was working on. So generally speaking, I probably lost money. If I factor in the time spent on chasing them.

These firms collected data, and clients were usually under the impression that they would be contacted by a lender directly. Pretty scummy way to do business.

So we've bought leads. We've bought quite a lot of leads over the years. Some have been sort of all right, but mostly they are not good.

Very quickly realised that there's a lot of firms out there that, you know, perhaps are selling the same names and numbers to multiple people. And they're not cheap.

Remortgage Leads

Many people search Google about remortgaging each month.

Enough people to fill Everton’s Goodison Park stadium, 94 Jumbo Jets or 261 double-decker buses each month.

Bad Credit Mortgage Leads

UK searches for “can you get a mortgage with a bad credit history” occur every 18 minutes on average.

At least 40 similar high-volume search terms exist for attracting those seeking bad credit mortgages 

CCJ’s, Defaults, Missed Payments etc.

Free Mortgage Leads

The simplest way to get free mortgage leads is through Google Maps.

No technical knowledge or skill is required.

It’s free to get your business registered on Maps with Google My Business

It’s free to get Google Reviews and there is no cost when someone clicks or calls you.

You’ll need to verify that someone can walk into your office.

Free Leads From Google - How It Works

You need more 5-star reviews than your local competitors.

Real Time Mortgage Leads

The easiest way to ensure you are getting real-time mortgage leads is to generate them on your website.

No delays, no middle-man, no nonsense.

Real Time Leads - How It Works

What Is A Mortgage Lead?

A lead should be classed as something you can act on. Not just someone downloading an ebook or PDF.

To make it worth the advisers time they should be looking for advice and expecting a call.

Examples of mortgage leads

Mortgage Lead Tracking Software

Custom in-house source tracking and scoring software.
Know your ROI from everywhere.

Mortgage Lead CRM

Most clients use something like Pipedrive or our tracking and scoring tool can be used as a CRM.

Mortgage Lead Generation Experts?

It is the only thing we have done for over a decade. You’ll be hard stretched to find more knowledge, experience and expertise in the UK.

Mortgage Leads Direct

Generated on your website. You can’t get more direct than that. Straight into your inbox or CRM.