- Peterborough, UK
- hello@theleadengine.co.uk
- 01733 639049
- 07874 469647
Recommended by more mortgage networks than anyone else
89.54% of clients are seeing a better return on investment than expected
99.2% of clients are seeing more more inbound calls than expected
Dozens of brokers have already broken free from poor quality bought leads over the last 8 years, see why by exploring your options today.
Six times more leads overnight. This simple website edit proved it’s possible. We tested 500 visitors on two almost identical web pages, but with one difference.
Page A had five written testimonials. Page B had a Google reviews widget showing real-time ratings. Our results published on the Financial Reporter website show that Google reviews are worth their weight in gold.
The Google Reviews page generated 48 leads from 250 visitors. The text testimonials just eight from the same amount of traffic. That’s six times more leads with no extra cost. But why does this work? Third-party validation creates instant trust. People believe Google reviews more than the testimonials you control yourself.
Most people prefer a single ‘contact us’ button, but the results show otherwise.
We saw 42.44% more leads because it was easier to use the form.
We sent 1000 people to two identical web pages, but made one simple change on each. The first page had a contact us button. The second page had a basic web form asking for name, phone, email, and a message. Most people prefer the look of the first page, but we actually generated more leads on page two with the form.
The button got 15 leads. 41 people filled out the form on the page. Clicking a button doesn’t sound hard, but not knowing what is next creates a bit of a barrier or sludge.
The easier you make it, the more leads you’re gonna get.
Do people actually buy from people? This test proves they do. We spent £640 on Google Ads over 10 days, two ads, two pages, but one small change. One page had a photo of a mortgage advisor and a podcast featuring them.
The second had the same text content, but with a stock photo. It was a landslide. Page one converted just over one and a half times as many visitors into leads. The page featuring a person was £17.88 per lead, but the other page was £45.95 per lead.
People buy from people. So, try featuring you and your team more often.
We tested if movement grabs attention and brings in more leads, inspired by the book ‘Online Influence’. It doubled mortgage leads and boosted the conversion rate.
None came from eBooks, email lists, or social media. Instead, they:
No gimmicks. No fancy tech. No rates tables or calculators.
Searchers saw they had solved that problem lots of time before. Had all the relevant faqs. They are actual real people, who love what they do and proved it on a web page.
Funnel Shmunnel.
We analyzed the conversion patterns of one mortgage broker’s leads and found some interesting insights:
The Don't Wait Til Monday Effect - Lead To DIP Doubled
Discover how a simple change in your contact strategy can make a significant impact on your business. We dive into real numbers from one of our clients, showing how adjusting their approach to weekend leads led to remarkable results.
Rightly or wrongly people will assume how good you are as a broker based on your review profile.
There is no replacement for legitimate and trusted social proof.
In extensive testing both Google and Trustpilot reviews have outperformed Vouchedfor and Estas by over 500%. Because most of the public has never heard of Vouchefor or the Estas before.
If you want the highest converting mortgage leads, people need to see and hear an adviser online.
One way people can meet you is through video content.
We asked 4 brokers and 11 experts to share their top video marketing tips.
Not every body has the time or feels comfortable recording video content. The good news is, it’s not essential. As long as someone can see an adviser’s face (with a photo) and hear their voice (through a podcast) the effect is often even better than video.
We record audio-only podcast interviews with our clients to create content.
If I am self-employed and my partner is paid PAYE I don’t care what other services you provide. I just care that you can solve my problem.
Each problem has specific and often combined situations. The more specific the content, the better quality the lead.
People fear looking stupid in front of experts.
Your knowledge will help clients feel at ease.
They’ll be more comfortable talking with some basic knowledge.
Google Ads are a great way to get leads quickly. If you have enough Trustpilot or Google reviews you’ll see great quality and high conversions.
We provide coaching for new businesses and managed services for established firms.
Enough people search for a mortgage advisor on Google each month to fill the O2 arena seven times over.
It would take 988 double-decker buses to take them all there.
If they then queued outside the O2, it would stretch as far as Reading.
There is no shortage of demand for mortgage advice.
Depending on how frequently you get 5-star Google or Trustpilot reviews, there’s no real glass ceiling.
I just wasn't earning money in other areas or maximising the deals that I was working on. So generally speaking, I probably lost money. If I factor in the time spent on chasing them.
These firms collected data, and clients were usually under the impression that they would be contacted by a lender directly. Pretty scummy way to do business.
So we've bought leads. We've bought quite a lot of leads over the years. Some have been sort of all right, but mostly they are not good.
Very quickly realised that there's a lot of firms out there that, you know, perhaps are selling the same names and numbers to multiple people. And they're not cheap.
Many people search Google about remortgaging each month.
Enough people to fill Everton’s Goodison Park stadium, 94 Jumbo Jets or 261 double-decker buses each month.
UK searches for “can you get a mortgage with a bad credit history” occur every 18 minutes on average.
At least 40 similar high-volume search terms exist for attracting those seeking bad credit mortgages
The simplest way to get free mortgage leads is through Google Maps.
No technical knowledge or skill is required.
It’s free to get your business registered on Maps with Google My Business
It’s free to get Google Reviews and there is no cost when someone clicks or calls you.
The easiest way to ensure you are getting real-time mortgage leads is to generate them on your website.
No delays, no middle-man, no nonsense.
A lead should be classed as something you can act on. Not just someone downloading an ebook or PDF.
To make it worth the advisers time they should be looking for advice and expecting a call.
This is Alex!
My name is Alex Curtis and I’ve spent the last 18 years working with financial advice businesses to generate leads through their own website.
My team and I have many success stories building and growing sustainable, profitable lead pipelines for our clients.
Our mission is to ensure that when someone searches online for financial advice, they find an adviser and not a lead generator, who will sell their data.
You may have seen us on…
This podcast is designed to help advisers understand what’s possible in digital marketing so they can feel confident and excited to generate more online enquiries.
Most Popular Short Videos
You may have been on one of our network webinars?
We love collaborating with networks and often host ‘pitch-free’ webinars to help give advisers some practical advice on how to generate more leads.
These webinars are often recorded so ask your network where you can watch it back.
The Lead Engine, Brightfield Business Hub, Bakewell Road, Orton Southgate, Peterborough, PE2 6XU, United Kingdom
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