6 mortgage brokers have explored their options today
94.8% booked a demo call within 3 business days.
82.6% of established AR/DA firms signed up and joined our waiting list.
There’s no debate, your own leads are better than bought leads. Brokers who work with The Lead Engine don’t ever have to buy leads again. You’ll get more quality leads through your own website leveraging our vast industry experience.
We’ve been helping principal advisers grow their teams with quality leads since 2017. We know the industry, we know your clients and we know the compliance requirements.
We understand that most principal advisers want to offer new brokers a consistent flow of quality enquiries, to keep them happy and make it worthwhile. We can quickly tell you if it’s possible to generate enough, how quickly, what it would cost and the expected conversion rates. Our unrivalled knowledge in mortgage lead generation allows you to plan your recruitment with more clarity.
No more guess work, we’ve been generating mortgage leads for years and know exactly what you need to generate the best results.
We spent more on Facebook Lead Forms £3,304.66 and got only 59 leads. With Google Ads, we spent less, £2,839.02 but got 251 leads. That’s a huge difference!
But here’s the catch: Google’s cost per click was actually higher. So why did Google outperform Facebook in lead volume?
Simple. People on Google are actively searching for help, they have intent. When someone types in a service, they’re often ready to enquire, which means more of them actually reach out.
None came from eBooks, email lists, or social media. Instead, they:
No gimmicks. No fancy tech. No rates tables or calculators.
Searchers saw they had solved that problem lots of time before. Had all the relevant faqs. They are actual real people, who love what they do and proved it on a web page.
We wanted to find out, so we ran a B2C lead generation experiment with £640 on Google ads over 10 days, two ads, two identical pages, except for one small difference.
One page featured a real mortgage adviser’s photo, the other just a stock photo. Everything else was the same.
The results? It wasn’t even close.
So, which page ran away with it? And by how much?
The page with the real person converted one and a half times as many visitors into leads cost per lead, £17.88 with the advisor versus £45.95 pence with the stock photo.
This video examines a Google Ads experiment with interesting results. By focusing on direct wording on the landing page, the client saw a significant increase in lead generation and a drop in cost per lead. The client was able to generate more leads through PPC and Google search ads, by focusing on direct wording and calls to action.
Examples:
Active voice starts with an active verb or action word.
Most people prefer a single ‘contact us’ button, but the results show otherwise.
We saw 42.44% more leads because it was easier to use the form.
We sent 1000 people to two identical web pages, but made one simple change on each. The first page had a contact us button. The second page had a basic web form asking for name, phone, email, and a message. Most people prefer the look of the first page, but we actually generated more leads on page two with the form.
The button got 15 leads. 41 people filled out the form on the page. Clicking a button doesn’t sound hard, but not knowing what is next creates a bit of a barrier or sludge.
The easier you make it, the more leads you’re gonna get.
This video highlights the importance of providing clear and specific information in your content, so that you can improve your website’s performance through better content marketing. By answering frequently asked questions directly, you respect the reader’s time and deliver clarity.
Rightly or wrongly people will assume how good you are as a broker based on your review profile.
There is no replacement for legitimate and trusted social proof.
In extensive testing both Google and Trustpilot reviews have outperformed Vouchedfor and Estas by over 500%. Because most of the public has never heard of Vouchefor or the Estas before.
If you want the highest converting mortgage leads, people need to see and hear an adviser online.
One way people can meet you is through video content.
We asked 4 brokers and 11 experts to share their top video marketing tips.
Not every body has the time or feels comfortable recording video content. The good news is, it’s not essential. As long as someone can see an adviser’s face (with a photo) and hear their voice (through a podcast) the effect is often even better than video.
We record audio-only podcast interviews with our clients to create content.
If I am self-employed and my partner is paid PAYE I don’t care what other services you provide. I just care that you can solve my problem.
Each problem has specific and often combined situations. The more specific the content, the better quality the lead.
People fear looking stupid in front of experts.
Your knowledge will help clients feel at ease.
They’ll be more comfortable talking with some basic knowledge.
Google Ads are a great way to get leads quickly. If you have enough Trustpilot or Google reviews you’ll see great quality and high conversions.
We provide coaching for new businesses and managed services for established firms.
Enough people search for a mortgage advisor on Google each month to fill the O2 arena seven times over.
It would take 988 double-decker buses to take them all there.
If they then queued outside the O2, it would stretch as far as Reading.
There is no shortage of demand for mortgage advice.
Depending on how frequently you get 5-star Google or Trustpilot reviews, there’s no real glass ceiling.
I just wasn't earning money in other areas or maximising the deals that I was working on. So generally speaking, I probably lost money. If I factor in the time spent on chasing them.
These firms collected data, and clients were usually under the impression that they would be contacted by a lender directly. Pretty scummy way to do business.
So we've bought leads. We've bought quite a lot of leads over the years. Some have been sort of all right, but mostly they are not good.
Very quickly realised that there's a lot of firms out there that, you know, perhaps are selling the same names and numbers to multiple people. And they're not cheap.
Many people search Google about remortgaging each month.
Enough people to fill Everton’s Goodison Park stadium, 94 Jumbo Jets or 261 double-decker buses each month.
UK searches for “can you get a mortgage with a bad credit history” occur every 18 minutes on average.
At least 40 similar high-volume search terms exist for attracting those seeking bad credit mortgages
The simplest way to get free mortgage leads is through Google Maps.
No technical knowledge or skill is required.
It’s free to get your business registered on Maps with Google My Business
It’s free to get Google Reviews and there is no cost when someone clicks or calls you.
The easiest way to ensure you are getting real-time mortgage leads is to generate them on your website.
No delays, no middle-man, no nonsense.
A lead should be classed as something you can act on. Not just someone downloading an ebook or PDF.
To make it worth the advisers time they should be looking for advice and expecting a call.