The short answer is yes, people do click the ads.
In this podcast episode, we compare some real stats on some search terms that our clients are ranking position one for but also run ads too.
On position Organically (through SEO) the click-through rate (amount of times clicked as a % to when it’s seen on Google on someone’s screen) is about 9.5%.
Which is about 1 click from 10 searches.
When it comes to the Ads the click-through rate on the same search terms can be up to 35%. Which is about 1 click in 3 searches.
More About Google Ads and Paid Advertising
Should I Run Google Ads On My Brand Name?
You may have spotted competitors using Google Ads when someone searches for your business.
You can’t stop them, but you could run ads yourself. Is it worth it though?
Digital Marketing KPI’s – Google Ads
How do we measure success with Google Ads and what are the things we look to fix if the cost per lead is too high?
9 Ways You Can Generate Mortgage Leads
We run through 9 ways that we have increased mortgage enquiries on our client’s website by over 700% and how you can do it too.
Financial Services PPC – FAQs
Everything you need to know about financial services PPC. What can you do, where and what’s possible?
Pension Leads
Do people search for pensions advice online? Can you get in front of them? And what are the pitfalls?
Bridging Finance Leads
We talk through the size of the market, the different audience types, content ideas and what to look out for if you run some Google Ads.
