The short answer is yes, people do click the ads.
In this podcast episode, we compare some real stats on some search terms that our clients are ranking position one for but also run ads too.
On position Organically (through SEO) the click-through rate (amount of times clicked as a % to when it’s seen on Google on someone’s screen) is about 9.5%.
Which is about 1 click from 10 searches.
When it comes to the Ads the click-through rate on the same search terms can be up to 35%. Which is about 1 click in 3 searches.