Digital Marketing Key Performance Indicators – Part 1 – Google Ads
In this episode, Batman and Robin (Alex and Tom) look at the best ways of using digital marketing to generate leads for your business. If you haven’t dipped your toe in the unfamiliar waters of Google Ads before and you want to learn how to maximise your online advertising budget, Alex and Tom will talk you through everything from cost per click and conversion rates to targeting niche markets and making phrase matching work for you.
As they explain, it’s not all about copying what the big boys are doing, as huge budgets don’t always equal masses of good quality enquiries. It’s more about that magic relationship between having a clear, informative website that encourages and welcomes enquiries and running ads that make your search terms and keywords work the hardest they possibly can to encourage your ideal audience to get in touch.
In a nutshell:
- An overview of Google Analytics and how to navigate them
- How to drill down into the various traffic sources your leads come from (e.g. organic, direct, social paid, referral) and identify which of these are generating the best results
- What is your goal conversion rate and how to set effective goals?
- How behavioural metrics such as your bounce rate and average session time and how these metrics can help you understand what is working and why
- Which further metrics can also help you understand the customer journey, such as reverse goal paths and assisted conversions.
More from the digital marketing KPI series
How Can You Monitor Lead Quality From Google Ads?
Everyone wants quality leads but what’s the best, fastest and most accurate way to get real time feedback on leads?
Digital Marketing KPI’s – Website Stats
How do we measure success in Google Analytics? In this podcast episode we look through all the website metrics that you need to know.
Digital Marketing KPI’s – SEO
How do we know if a website is climbing the Google rankings before it starts getting any clicks? In this podcast episode we talk through how we measure visibility on Google.
