A team of marketing professionals
Working exclusively with financial advice firms.
A team of marketing professionals
Responsible for Client lead generation strategy.
When you’ll speak to Alex:
Normally on a suitably call to see whether we are the right fit for each other and on most of the performance catch up meetings.
Background: Building websites since 2004, spent over £20m in digital advertising budget in mortgages, car finance, pensions in 17+ years of financial services marketing.
Memorable career moments: Filming David Dickinson at his house to reveal that he is the face of an online pawnbroker…. very surreal and strange in equal measure.
Responsible for: Client performance.
When you’ll speak to Tom: Tom holds monthly performance meetings once the new website is live discussing the relevant stats, lead volume and lead quality.
Background: Former marketing manager for a sub prime Mortgage and Car Finance business.
Responsible for: SEO content planning & delivery
When you’ll speak to Helen:Once your online marketing strategy has been developed, I will work with you to plan, develop and deliver the content plan, creating SEO-rich content for your website and social channels. We’ll work together from sitemap to launch and beyond, to develop user-friendly, optimised content to launch, boost and grow your brand.
Background: I started my career in publishing, managing the marketing and promotions for Loaded magazine. My career took a more sensible turn when I joined the Department for Business, Innovation and Skills, where I managed the National Careers Service’s marketing, PR, communications and events.
Memorable Career Moments: The launch of the National Careers Service and feeling part of something that really will help educate and train so many people. The moments that were the most fun though were at Loaded, and my time there was not only filled with celebrity parties and high-profile awards ceremonies but also crazy challenges too – the best being when we staged our own Cannonball Run and drove old Ford Capri’s from Westminster to Monte Carlo, watching the Grand Prix from a yacht when we finally arrived after multiple break-downs in the middle of France!
Responsible for: Client Podcast Interviews
When you’ll speak to Tessa: During your onboarding call, we will run through how the podcast works and the types of topics you will cover. During your site build/after your start date, we will organise your very first podcast recording and continue to speak thereafter.
Background: Tessa found her voice as a co-host on Siren Radio at the University of Lincoln, during her journalism studies in 2015. She went on to host her own radio show and podcast, which led her to The Lead Engine and she hasn’t stopped talking since!
Memorable career moment(s): Dressing up in the official Pudsey Bear Costume for a Children in Need event, during a BBC Radio 2 work experience placement was a real ‘pinch me’ moment.
A brief history...
2014 - 2016
As a contractor our founder Alex would work onsite with clients as a freelance digital marketing manager for retirement planning business, a sub prime car finance business and a mortgage broker.
The LTD company was formed, and we hired our first two employees and rented desks within the a co-working business centre in Peterborough.
As we outgrew our cupboard office we moved to the Brightfield Business Hub.
At the start of the year we launched the “Lead Generation For Financial Services Podcast” (Now Called Advisers Assemble).
In September 2019 we hosted our first Financial Services Marketing Conference, which was a huge hit with advisers.
We planned the next one for March 2020, which wasn’t the best year for events!
The Lead Engine is the go-to partner for financial advice firms
We know that you can attract the best advisers (and keep them) if you can supply them with quality leads.
They’ll be efficient, motivated and generating more revenue if they spend less time leaving voicemails and more time speaking to people who value their advice.
The areas we can help you in are..
How We Help
Getting Free Website Traffic From Google
There are leads and enquiries up for grabs on Google Maps but you do need to earn the right to be featured and enough reviews to be considered.
Faster Leads With Pay Per Click Advertising
Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important?
If the homepage is not the cover of a book then which pages are the most important?