What Is Unique About Marketing In Financial Services?
Convincing someone to call you to discuss their finances is very different to buying a pair of trainers from sports direct right?
SEO For Financial Services
We asked our Advisers Assemble Facebook group and Linkedin followers what they wanted to know about SEO, here’s the results.
Digital Marketing KPI’s – Website Stats
How do we measure success in Google Analytics? In this podcast episode we look through all the website metrics that you need to know.
Digital Marketing KPI’s – SEO
How do we know if a website is climbing the Google rankings before it starts getting any clicks? In this podcast episode we talk through how we measure visibility on Google.
Digital Marketing KPI’s – Google Ads
How do we measure success with Google Ads and what are the things we look to fix if the cost per lead is too high?
Reviews! Which Platform And When To Ask
Google, Facebook, Trustpilot, Feefo, Reviews.io, Vouched For … the list goes on!
Complex Let Marketing Opportunity
Listed properties,
Multi-unit properties,
Foreign currency,
First-time landlords,
Holiday lets,
Older borrowers.
What Device Are People Using To Search For Financial Advice?
Is the mobile search market still growing? Do people still search on desktops and tablets too?
Are people using smart speakers like Alexa to search?
What Are The Most Important Pages On Your Website?
Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important?
If the homepage is not the cover of a book then which pages are the most important?
Missed Inbound Opportunities? Phone Tracking
We use phone tracking to see how many inbound calls our clients get from Google Ads. It makes our reporting more accurate and easier for us to make decisions on what’s working.
