What We Actually Do

We Don’t Sell Leads!

The first thing to say is that this is not a cost per lead model and we don’t sell leads.

What we do is so much more efficient, sustainable and profitable for you.

I can generate leads on Facebook for a few quid, but the contact rate isn’t great and there will be a load of tyre kickers who have no idea who you are.

Facebook is not the problem, it’s convincing people you specifically are worthwhile talking to.

Watch the video to find out more.

SEO Friendly Websites

Making Sure It’s SEO Friendly

Although our website builder is an incredibly cheap alternative to our agency offering it doesn’t mean you can’t rank on Google. Unless you work with our agency we can’t do the SEO work for you but we can give you the best chance and all the tools.

In this video, I show you how our semi-DIY websites are still built with all the technical performance Google is looking for.

Unique Website Designs For Financial Services

Using The Same Layout Doesn’t Mean It Will Look The Same

Although we have just a handful of templates your website can and will look unique. The layout and structure of a website is really important, to make it easy for people to get to know you and enquire.

This video will show you some of the websites we’re working on and as you can see they are all very different.

New Website Launch

New Semi-DIY Mortgage Website launched!

We’ve launched a new semi-DIY website builder using templates designed by our team. This means you can utilise all of our mortgage lead generation experience into your own website for the fraction of the cost!

Take a look at Omica Mortgages new website that is nearly ready to go live.

Google Maps Crash Course

Are You Missing Out On Local Business?

Whether you help people remotely, nationally or locally this is a bit of a quick win. There’s no need to be super techy, waste loads of time or get overwhelmed with this tactic.

It’s pretty simple there’s a free app called “Google My Business”.

You’re probably already registered but if you’re not featured in the “Map Pack” (The three local business featured on the Google search results) here’s what you can do about it.

Transcription

Alex Curtis:
Good afternoon. Thanks for joining, thanks for watching, if you are for this little Google Maps crash course. You may or may not have been on the PRIMIS webinars last week, where I did a 10-minute crash course on Google Maps. And I thought it’d be good to share with you guys.

Alex Curtis:
I know there was a lot of non-PRIMIS people on there, and I know a lot of you may want a bit of a refresh, because it was 10 minutes, in your face, real quick. So it’d be good to have a refresher and then you can watch it back anytime in here as well.

Alex Curtis:
Give me a shout in the comments if you’re watching live. I think there’s a few of you guys doing so. It’d be good to see who is here. Hopefully, I can see that on the screen. And then hopefully, we will get started in a second. And then if you’ve got any questions about Google Maps, I know…

Alex Curtis:
Hi Aman, how are you doing? Been regular on our virtual coffees, be good to get an update on you, mate, on where you are on the old network side of things.

Alex Curtis:
Stefan Cork, hello. How are you doing?

Alex Curtis:
Nizam, how’s it going?

Alex Curtis:
Jamie Thompson’s here. Imram’s here. Jim Smith is here. Simhul’s here. Wow. We’ve got the whole gang. I’m going to wave at you all. There you go.

Alex Curtis:
Well, I’m going to dive straight in because it is only a quick one. I’ll give it maybe two seconds. Has anyone… Smile? I am smiling. I’m sorry, AJ, I’m not a professionally trained actor like yourself, but I will smile. I’m very happy today. I’m just waving back.

Alex Curtis:
Steven Dickinson’s here. Anne Robertson’s here. Who else have we got? We’ve got loads of you guys here. Awesome. And I’ve got a heart as well.

Alex Curtis:
So I’m going to share my screen and I’m going to dive straight in. So it’s only a 10 minute bit of training. Let’s dive straight in. So it’s Google Maps. It is three tips, which I think I’m going to go through in a sec. But what I wanted to say is that obviously a referral is the best kind of lead you can ever get because the trust has already been built. And I think that’s why they’re much, much easier than your normal web leads. But I want to talk about generating a warm lead, the next best thing, so that we get those kinds of inquiries. Someone said here, “Can you call me so I can explain to you in more depth?”

Alex Curtis:
And these ones where people are giving figures and things like that. We find normally, the more they put in the message part, the more bought in they are. So stuff when they are properly unpacking their situation, because they already know that you can help them. So these are the sorts of leads you want to get.

Alex Curtis:
Hi, Aqeel. Hi Andrew Charles. Hi Steven Dickinson.

Alex Curtis:
Okay. So three tips. So we want to get more traffic from Google Maps, we want to convert more of that traffic into an inquiry, and we want to increase the contact rate. I’m going to give you a tip for each one of those.

Alex Curtis:
So guys, if you were to Google mortgage advice, mortgage advisor, mortgage broker, we’ll all get different results on the Google results page. So there’s no one top of Google. Google sees this as like a local search. It will give local results. So often the ads at the top will be different, the maps will be different, and then the listings underneath will be different as well. But I’m going to be talking about the map section mainly here.

Alex Curtis:
But across the UK each month, there are 60,000 searches for just mortgage advice and all the related terms, so where can I get mortgage advice? Who gives the best mortgage advice? 60,000 across the whole UK. Almost everyone that searches that sees a different result based on where they sat in the country.

Alex Curtis:
People spell it as mortgage advisor, not mortgage adviser, so 90,000 people search for a mortgage advisor, another 3000 each month for a mortgage adviser. Obviously, the same thing. So, what? 93,000. So it’s like, where can I find a mortgage advisor? Blah, blah, blah.

Alex Curtis:
Mortgage broker. So over 100,000 searches every month, someone that’s already decided they want mortgage broker or asking maybe a question about a mortgage broker. All of these searches are going to provide a different result. So you can get a slice of all of this in your local area.

Alex Curtis:
Hi Daniel Wenham. Hi Graham Wilson. Hi Lewis Shaw. Hi Nesh. How you doing? I haven’t spoken to you for a while. Nesh came to our first ever event. And I haven’t spoken to you for ages, mate. I hope you’re doing well.

Alex Curtis:
Okay. So if I were to Google mortgage advice, the ads will obviously be there. You could choose to advertise locally if you want. You can choose to advertise nationally. So you may get different results in there. But I want to talk about these three spots on Google Maps. So if you were to try that after this call or even now, if you’ve got a spare screen, search for mortgage advice, mortgage broker, you’ll see the Google Maps come up with different results, obviously.

Alex Curtis:
So that’s what happens for me in Peterborough. It’s all managed in the Google My Business app. So if you get the app on your phone, it’s really easy to manage and completely free as well. So we’re not paying for any of this traffic.

Alex Curtis:
Okay. So I searched for a mortgage broker in Cambridge. I’ve got Turney & Associates, Mortgage Solutions Centre, Fitch & Fitch, and you’ll notice that they’re not in order of who has got the most reviews.

Alex Curtis:
Sorry, I’ve just lost my feed on my phone. Just give me two seconds, or we’re going to have to go without it. But I think people are saying stuff and I can’t see. Apologies. I’ll come back to the comments in a minute.

Alex Curtis:
So what I wanted to say is it’s not just about getting reviews. There are a little more things you can do.

Alex Curtis:
I’m back, so hopefully people can say hi again.

Alex Curtis:
Also Norwich, another example. Look, it’s not ordered in reviews. In fact, Balanced Financial Services have the least amount of reviews. They’re in third place. Vincent, Mortgage Advice Bureau. And you notice Balanced is on the outskirts of town, and you can notice as well, in Lincoln, that Mortgages in Lincoln are not actually in Lincoln.

Alex Curtis:
Sorry, my computer’s going crazy. Okay. Again, not ordered by reviews. There’s more going on here. So I’m going to talk through how we can get featured. And I’m really sorry that my screen is going crazy.

Alex Curtis:
Okay. So the Google My Business tools that you can use on the app, I’m just going to go through three of them that are going to help. There is more to it. We did a podcast episode last week on it, so check that out. But posting, getting more reviews, enable messaging.

Alex Curtis:
So the post. If you go in the app and you log into the app on the bottom right-hand corner, you can create a post. And you tap on that and it’ll give you different options of different types of posts that you can do. And you’ll notice there that there is a COVID-19 update. That’s probably the one thing that I would do today, if you haven’t done already is let Google know that you’re open for business and you’re working during this time. It’s obviously a signal that they’ve set up that they want you to use.

Alex Curtis:
Now, the posts, I would do them once a week, and I’ll show you that on the next screen. But you’ll see on the right-hand side here, if I searched for The Lead Engine, the posts actually come up right at the bottom. So you don’t often see them. So don’t really put as much thought as you do into your social media to try and get attention or whatever. Think of it as every time I’m doing a post, I’m saying to Google, “I’m here. I’m in this location. I’m doing business. This is me doing work.” So make it part of your process every Monday morning to put a post out, it takes two seconds. As you can see, tap, tap, boom. I should copyright that. Tap, tap, boom.

Alex Curtis:
Yeah. Do your COVID-19 update now, do FAQ’s once a week because from the Google search results, so if someone were to Google your name, they can ask you a question from the search results. It’s not working at the minute because Google have put a few restrictions on the app. But when we come out of lockdown, people will be able to ask a question about you on the Google search results page. And if you were to have already created the answer, when they ask that question, it can autopopulate using posts and reviews where you’ve already answered it. So do FAQ’s.

Alex Curtis:
And it doesn’t really matter. So the last thing that you could post about is literally anything, because again, it’s just saying, “Hi, Google. I’m here. I’m still trading.”

Alex Curtis:
Okay. So getting more reviews. I know a lot of people say, “How you do it.” It’s mega easy from the app. So go in, tap Customers at the bottom, Reviews at the top, Get Reviews, that gives you a URL to copy. So you can just tap Copy and then you can send it in a text, send it in a WhatsApp group, send it into a WhatsApp chat, on Facebook chat, email. If you scroll down, all your apps are there. So however you’re talking to your client, you’ve just submitted an offer or you’ve just completed their protection or whatever it is that you do, you can then say, “Look, do you mind just dropping me a cheeky little review on Google? Because that really helps me.”

Alex Curtis:
And then you can enable messaging as well. So this Request a Quote button on your listing, when someone such as your name. Unfortunately, we can’t edit the name Request a Quote, so it’s not ideal, but again, we want to use Google’s tools more so than the other competitors in our area to get featured.

Alex Curtis:
So if you log into the app, go to Customers at the bottom, Messages at the top, Turn on Messaging, and that Request a Quote button will be there and then they can contact you. Make sure you do contact them back really quickly, otherwise Google will take that from you. But again, it is you using one of the tools that Google provides. If you do, that could be the difference between you and the other people being featured.

Alex Curtis:
So that could take anything up to six weeks if you’re doing that, posting regularly. It depends on what everyone else is doing in your area. Some people have jumped on straight away. It just depends. I think there’s a bit of a link to how good your website is as well. You do need a website as well. There’s lots of little signals, but check that podcast episode we did with more detail.

Alex Curtis:
So we’ve got more traffic hopefully, more local people, and they have got specific problems and we want to give them as many specific solutions as possible. So this is a bit of a broad tip that I would use all the time for anything, not just for your website, for social media. I think sometimes we talk about everything we do rather than specific problems. It really helped me actually, writing in my book, when I thought one person, one problem, one solution. So if you think about the pages on your website, your blog posts, your social media posts, if you follow that pattern, that is going to help you convert more of that traffic into an inquiry if you have that content on your website.

Alex Curtis:
Your name and your face are the important thing. I’m going to be sharing some data. I’ve been doing some video surveys with random people of the public, friends, family, people that I don’t know. I’ve been sending them one link to one website, a link to another. And I’ve been asking them what they like or who they would be most likely to speak to. Pretty much everyone has said, “I liked the person that they’re showing, I know who they are. I know what their name and their face is.” I’ll share that data with you when I’ve collected it all.

Alex Curtis:
And the other thing we’re finding working really well is a simple form over something like a chat bot. We’ve found that the chat bots are really better at collecting data, but giving the message box is making it easier. So I’m just going to dive through.

Alex Curtis:
So as you probably know, I recently launched the Equity Release Podcast, and what we’re finding is when we do episodes on specific problems… So this one is talking about an interest only mortgage expiring, so someone over 55, they’ve just had a letter from the bank saying, “Your interest only mortgage has expired. You own 80 grand. You need to pay that back. We can’t offer you a traditional mortgage.” So this is where equity release might be quite helpful.

Alex Curtis:
So if I put my shoes in the person of, I’m that person that has had that letter, and I see a potential solution, yes, there may be a smaller amount of people, but I think you’ll find higher engagement and you can get them through onto your side. So again, if I’ve come through, I’m looking for mortgage advice or financial advice or equity release advice, and I’ve found your website on Google Maps and I’ve gone through, and I see an article or a post or a podcast episode, or a video about this specific problem, which I have, I’m more likely to engage and inquire with you.

Alex Curtis:
Showing your name and your face. So this is one of the links that I’ve been sending out, asking people to compare. It’s using the old website, so it’s not the most jazziest designed website. But they really, really loved that they could hear from James and that they saw his name and his face, and an invitation to call was huge. So don’t hide behind your logo. No one cares what your mortgage brokerage is called, they care who you are.

Alex Curtis:
And then this simple form on the right hand side of every page, we’re finding working really well at the moment. That message box gives people an opportunity to unpack their problem. And you’ll notice, we haven’t even titled the form. By actually putting a title on there, like Arrange a Callback, some people don’t want a callback, they just want to unpack their problem, and they’ll ask for a phone call if they want it. So it leaves it open. We’re finding more inquiries, but those meatier ones, like the examples that I showed you at the beginning, where people want your help and they’ve already decided that they want your help.

Alex Curtis:
And then increasing your contact rate, your thank you page. So I’m guilty of not doing this for our website. It’s like the cobbler’s kids shoes, I never get to spend time sorting my own website out. But what I should do is something like this, saying, “Hey, thank you for your inquiry. My name’s Alex. I’ll call you back. This is my number. Save it to your phone so you know it’s me.”

Alex Curtis:
If you do all those things, I believe you’ll get more traffic from Google Maps. If you post regularly in the Google My Business app, if you use that basic form on the hero section, like I showed you and let them know who’s calling, I think if you do those three things, you will get more inquiries.

Alex Curtis:
So that is it. That was my 10 minutes. How long did that take? What are we up to? We’re on 15 minutes, but I did natter at the beginning. Does anyone have any questions for me in the comments? Otherwise, I will dive out. Let’s just have a look.

Alex Curtis:
“Has anyone else’s screen gone blurry?”

Alex Curtis:
Oh no.

Alex Curtis:
“This is pure gold,” from David.

Alex Curtis:
Hi, Jeff. “Hopefully this will be available to catch up.” He’s got to shoot. Lewis, mate. He’s back in the game.

Alex Curtis:
AJ, sorry. I don’t know if my screen has gone blurry. I will record it again if I need to. Apologies. Do we have any other questions? Otherwise, I’m going to shoot. Let me know. We’ve gone quiet, so I’m guessing… Is anyone still there? I hope so.

Alex Curtis:
I’m going to go then, because no one has asked me anything. If you want to know anything, ask me the comments. If it’s after we’ve gone live. Thanks very much for watching. We’ve had a podcast episode go live today on being smart with PPC where Tom and I pretty much talk around circles.

Alex Curtis:
“It might just be AJ’s useless wifi.” Potentially. But I’m going to do another one of these crash courses, I think, because I like smashing it in 10 minutes. Some little things.

Alex Curtis:
“Good stuff,” from Jeff.

Alex Curtis:
Rajesh just saying, “Yes.” I’m not sure what that yes is for.

Alex Curtis:
Right, okay. Nesh, “Can you tell me how bad my Lincoln Estate Planning Solutions Ltd. Google page is.”

Alex Curtis:
Nesh, So that is you? We have been chatting, but via the Lincoln Estate Planning Solutions. Can I tell you how bad it is? Do you want everyone else to know?

Alex Curtis:
Nizam, “Good help, good info.”

Alex Curtis:
No worries, my man.

Alex Curtis:
What is it? Lincoln Estate Planning Solutions. How bad it is. I don’t think it’s a case of being bad, it’s just a case of it doesn’t come up in Google, so let me show everyone. Sorry to call you out, Nesh, on this, man. So I’ve Googled your name and it’s not come up even with the Ltd. So it should come up in the right hand side. So it may be that you’ve not registered it. If you work from home and you don’t have an office, you can use a virtual office. I’ve seen people use that before. Check with your network. Someone asked about network.

Alex Curtis:
“Yes. Why not? It will get better.”

Alex Curtis:
I don’t know. Nesh, have you verified it? Did you get the postcard from Google, and did you have to verify it with a code? And then it might just be…

Alex Curtis:
“Just launched the Google.”

Alex Curtis:
You’ve only just launched it, so that could be it. It’s not always immediate.

Alex Curtis:
“Can you have a quick gander at mine too? Mortgage Advice Bureau, Thame.”

Alex Curtis:
All right. So this is Mortgage Advice Bureau Thame. Let’s have a look. It would help if I could spell. Yes. So we’ve got 47 Google reviews.

Alex Curtis:
“Got lost at the hero bit.”

Alex Curtis:
Well, Stefan, I think we’re talking about your website, aren’t we? At some point. So yeah, yours is here. 47 reviews. You’ve got no posts that you’ve done recently.

Alex Curtis:
So just going back to Nesh, it might be a bit early, mate. Possibly. Especially with all the issues going on at the minute. And then if we go to…

Alex Curtis:
You’re featured already, but you are third. You are third in that. So maybe, you might be able to bump yourself up Stefan, with doing posting once a week. Just make it so there are some other things.

Alex Curtis:
So I’ve got a few questions. I’ll deal with them one at a time. So if you hang on. Just back to Stefan, I reckon if you were to do your posts once a week and then just making sure… Because what you’ve got here on your address, Stefan, if you’re still watching, 1 Croft Cl, Thame. And then, let’s just make sure that matches exactly with what you’ve got on your…

Alex Curtis:
And this is great, I’ve got a few questions. I’ll deal with them in a minute. So I’m just going to load up Stefan’s website, which is a bit slow at the moment.

Alex Curtis:
Right. So, this may seem really pernickety, but this is what Google is looking for. So Stefan, you’ve got 1 Croft Close, Thame, there on your website as your address. Now, not to get too geeky, but there is some code on your website that you can tell Google that this is my address format, which I don’t think you’ve got on there.

Alex Curtis:
I’ll do another tutorial on this. But you see how your address is different on here to your website. So update your Google My Business to make that match exactly the same. It is something they’re looking for, the exact same format of your address. And then do some posting, Stefan, I think you’ll push up to position one.

Alex Curtis:
Okay. So I have a question from Nizam. How much impact do Google reviews have on pushing you up the list? We direct our clients to Trustpilot, but would we be better off using Google reviews instead?

Alex Curtis:
So I think Trustpilot is great. So let’s go through that because Trustpilot is really good. I wasn’t sharing my screen when I was just talking there for a second, was I Let me just go back through and just… Or am I? I can’t remember. I think I am now.

Alex Curtis:
So Stefan, give me a shout in the comments if you understood the whole address format thing.

Alex Curtis:
Nizam, yes, Google reviews do count. So I know obviously, you’re in Peterborough as well, and you guys didn’t come up. So the reviews do have an impact on which one is featured, but what I would say is don’t get all your clients to review you at once. One of the things they’re looking for is regular reviews. So 100 five star reviews in one go is probably not as good as a four stars once a week for 100 weeks, if that makes sense. So get them regularly as possible.

Alex Curtis:
Would I recommend it over Trustpilot? If you’re using the paid Trustpilot version, you can start getting the stars in your Google results page. Especially if you’re running ads, you can have to stars from Trustpilot on the paid version. And that does really help with click through rate and building authority as well. So, really good question. I’m going to do some video articles specifically on that. That was a really good question that we had from someone else as well. They were using Facebook.

Alex Curtis:
Ideally, can you do both? Depends how good you are with clients. AJ, “Does it matter if we use Google Business app on phone or desktop?”

Alex Curtis:
Not really. I find the app really easy. I don’t know if you can turn on messaging without the app. That’s the only thing, AJ. But you can use your desktop. That’s fine for doing your posting. Posting on desktop is really easy. I just find it really easy to manage, send reviews and everything on the app.

Alex Curtis:
Cool. If we’ve not got any more questions… Or maybe we have. Do we? Stefan, you’re good. Nizam, good, good, good. Cool. Right guys, that was awesome. I’ll do these more often. So thanks very much. I will speak to you soon. Have a good Monday and stay safe everybody. And I will see you very soon. Bye-bye.

Cheap Quality Leads

Everyone wants quality leads now for a low cost

Most people get fast leads that come cheap, but they may not be good quality. They then give up and say Facebook Ads are rubbish.

The problem is everyone wants cheap leads, great quality and they want them yesterday, which doesn’t really exist when it comes to online lead generation.

We were chatting recently about this and came up with this idea of a triangle, where you can only have two out of these three things at once (Quality, Speed, Cost).

You could back in the day

You could when the internet first started have all three. If you found a source like Google before it really lifted off in the early days of the internet. Back then you could get fast leads that were really good quality, at a really good price.

Nowadays every fast, every quick and good quality source of leads has now been exploited to death. Everyone knows that Google is a great source of great quality leads which has increased the cost per click (as it’s an auction).

We have found with some financial services products, companies run things as a loss leader. Which again, pumps up that cost because they’re happy to make a loss on the initial lead. They’ll then think, Okay, well, we know we’re going to get this business again, through our retention procedure in about two to five years time. They look at the lifetime value of the customer, which again, just keeps bumping up that cost to go after one client.

Cheap Quality Leads

So you can’t really nowadays have all three at once from a standing start (quality, speed, cost).

Essentially you can have quality and it can be cheap, but it’s not gonna be fast. That’s in terms of, you have to put a lot of your own time into SEO and/or social media.

Typically, with SEO, we say you will see some kind of benefit after six months. Then the benefits starts to sort of really kick off to 12 months, and then it’s really what do you get 18 months, two years you really see the real fruits of your labour.

SEO can be quicker if there are brokers, advisors, or anyone in financial services that have been around for like 10 years and you’ve still got the same domain. You could move a lot quicker and get a lot quicker traction than someone that buys a domain tomorrow.

So you either need to either be patient, play the long game or pay for quality.

We Enjoy Sharing Our Expertise Freely

We have a thriving Facebook community of financial services professionals and a popular podcast.

We host the Financial Services Brand Accelerator Conference every October and March which is quickly becoming a firm favourite event amongst brokers and advisors across the UK.

Cheap Quality Leads

Podcast

Cheap Quality Leads

Facebook Group

Cheap Quality Leads

Conference

Why Bother With Live Video?

I guess a lot of people might be thinking like, why, why bother going live? Why can’t I, you know, I could just film stuff and put something out there later. So what’s your answer to that question? Live versus normal?

Yeah, the, well, there’s quite a few reasons for this. So once you get over the fear of going live and you know, I’m sure we will be talking about that. That it’s actually really quick and easy to go live. So I don’t know about you, but when I do prerecorded video, so I went to a professional videographer and we had a professional setup to do some videos and it took me about an hour just to get the first like 20 seconds out. I kept on stumbling over my words. I was, I was suffering from perfectionism. I was trying to get things perfect. And so actually with live video, once you get started it doesn’t matter about the ums or the ers or making mistakes or stumbling across your words, you just get into a flow. It’s just a very natural thing to do. And so once you get over the fear and the gear and you just get in front of the camera and start speaking you’re creating content.

And then from that you can repurpose into loads of other types of contents such as blog posts and all that kind of stuff. So that’s one reason. But the other reason is at, particularly with thinking about Facebook, but all also other platforms, is that they just do better. I mean, there are statistics, let me see if I can, I’ve got some statistics for you that show that live video, does better than other types of content on Facebook. So live videos compared to regular uploaded videos, we see 75% more shares on Facebook just on average. And this is some data from agora pulse. And, and then compared to your other types of content, it’s just a huge amount more. There was some data that was correlated from lots of different types of businesses showing live video and regular uploaded video and live video always performed better in terms of the interactions, the shares, the comments.

So that’s another reason. And then I suppose the other, the final reason, I mean, I could give you loads, but this is another reason is that regular uploaded video is very much one way. It’s you communicating to your audience and then that’s it. Yes, they can comment after that. But with live video, people can actually ask you questions live and you can, you can respond. You can even bring them in onto the live video as well. So that’s a great way of you becoming far more accessible to your audience. And it’s, I mean, it doesn’t really matter what niche you’re in, what kind of you know, what background. But, so getting people to, getting your audience to actually ask you questions and interact with you is an amazing, part of live video.

Should I Use A Landing Page Or My Website?

– The landing page where someone arrives once they’ve clicked you ad is obviously really important, and sometimes you’ll be better off using your website so they can go and explore and have a look around, and sometimes just a one, single landing page that’s really direct is gonna work. So it really depends on the financial service product that you provide, or advice, whatever it is. So, I mean rules are there to be broken, but I guess the closest thing I can come to a rule is where, if it’s someone needs advice because they don’t know what they want and they don’t really understand your financial service product, then the website’s probably a really great place to send them to, and sending them to some content where they can get to know you, build a bit of trust, and just learn about you and your business. That’s probably one way to use a website, and I’d use a landing page if they know what they want, they understand what it is, and they need to get the best deal, and they wanna speak to someone that can help them quickly. And then a landing page is really super relevant, that still kinda shows you and your people and makes it really easy for them to engage with you. Either they pick up the phone to you, that’s the ideal, of that they ask for you to call them back. Whether using your landing page or whether using your website, the kinda the Golden Rule is to be as relevant as possible. So it will be quite rare that your home page is the most relevant page. I often use our home page because we have niched right down, we work just with financial services businesses, we know they need leads, and my home page is effectively a sales page. But for you, you might have multiple services, multiple products, so it might be quite rare that the home page is the most relevant. So you should know, with your advertising, what that person is after or what they’re researching, and you send them to the most relevant page, whether it be your website or your landing page. All of the advertising platforms, maybe not LinkedIn and Twitter, use like a relevancy score, quality score or guidelines that give you basic cheaper costs if your ad is relevant to the audience and relevant to what they’re looking for. Especially with Facebook, especially with Google Ads, relevancy is key and it’s obviously gonna benefit your customer if they get to the right page, get to the source of the info that they need straightaway. Now one thing to note is if you’re looking at Google Analytics, the bounce rate might be higher because they’re on the page that they need to, they don’t necessarily need to look around, so don’t be worried about high bounce rates from paid advertising if you are sending them to the page that they need. They don’t need to look at other pages, and most of them won’t. So one thing to note and remember is don’t worry if your conversion rate is low to begin with. You do get other opportunities with re-marketing, so that’s when someone hits your site, and then goes back on to like a social media platform or another website, and sees your ad again. You get plenty of opportunities. If they’ve been on your site once, and they’ve spent a bit of time on it, they’re probably interested in what you do, and you do have other opportunities to get in front of them. So, if you don’t get it right first time, learn from that, so don’t continue with a page that doesn’t convert at all, I mean that would be madness obviously. But learn from how people are interacting. I’ll drop link into something called Hotjar. You can watch back how people have interacted with that page or with your website and that whole journey. Learn from that. It’s an ongoing cycle of making either your website or your landing pages better all the time.

Our Best Lead Gen Campaigns Feature This One Thing

– Is there anyone that disagrees with us? That people buy from people? I guess there’s more transactional financial services. I’d say car finance is more transactional. Like, but I firmly believe, and I would find it hard to find an argument against anyone, so anyone in the group or that does financial services that part of their service is advice.

– Yeah. That’s the key, really.

– And you are the person giving the advice. It’s not the logo giving advice, is it? It’s not like the company. Because you could have, I bet everyone’s dealt with a company, a big company, where a rubbish advisor, a rubbish customer service person has ruined it for them. Or they’ve gone shopping and someone was amazing and that makes them feel better. ‘Cause it’s those people, isn’t it? I just think it’s so important. I’ll be interested to hear from anyone who disagrees with that completely. But I still think the person’s more important than anything else.

– Yeah. And even when I’ve been through, not just financial services, with anything you do, even with big brands and small. Yeah, that kind of When you do meet that customer face to face. Even now, thinking back, I think back to the positive ones I’ve had and I do remember them.

– I think the biggest thing with all of the lead gen and the ads and everything, if you can earn someone’s trust, then that’s when you’ll get a lead, but you’ll also get, more of those leads turn into sales. ‘Cause they won’t be comparing you with anyone else. It’ll be, I wanna work with, you know, Joe, or I wanna work with Tom, or whoever it is.

– I’ve found with some experiences there are people in certain sectors that don’t want to give anything away, basically. Because a lot of the time they’re worried about what the competitors are doing. And they say, oh, well I don’t want to give any information away because I want them to speak to me first to get that information. There comes a point where you’ve got to sort of meet them halfway with it. Otherwise they just won’t get in touch.