Google, Facebook, Trustpilot, Feefo, Reviews.io, Vouched For … the list goes on!
Is the mobile search market still growing? Do people still search on desktops and tablets too?
Are people using smart speakers like Alexa to search?
Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important?
If the homepage is not the cover of a book then which pages are the most important?
We use phone tracking to see how many inbound calls our clients get from Google Ads. It makes our reporting more accurate and easier for us to make decisions on what’s working.
You may have spotted competitors using Google Ads when someone searches for your business.
You can’t stop them, but you could run ads yourself. Is it worth it though?
How much traffic will you get from running Google Ads? How does that compare to being in position 1 organically on Google?