Should I Use A Landing Page?

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What is a landing page, when and why would you use one on your website?

One Page Landing Pages

Some people like to use one-page landing pages rather than their website when using Ads.

The best way I can find to explain this is that I hate escape rooms, I’m not a fan.

With an escape room, you solve a puzzle to get the key to move into the next room.

A one-page landing page is a bit like going to one of those escape rooms where it’s impossible to get into the next room. All the doors are locked and there’s one way in and one way out.

In reality, any page on your website can be a landing page, because it’s just the first page someone enters your website.

We have found unlocking all the doors and allowing the prospect to choose where they want to go next works better.

More leads and more calls.

Some people want to look around, and check if you’re a legitimate business. 

Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023 on The Advisers Assemble Podcast! 

Talking points:

  • What is a landing page?
  • What is the most important part of a landing page?
  • What should you not do/what should you do on a landing page?
  • PPC – Google Quality scores
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