055 – Mortgage Broker Panel Live

055 - Mortgage Broker Panel Live
055 - Mortgage Broker Panel Live

So we’ve got a really interesting episode this week.

It’s basically taken from our financial services brand accelerator conference back in October 2019.

This is where I got three brokers on the stage to talk about what they’re doing specifically and it was kind of like a q&a session.

I just would do want to remind you though, that the next financial services brand accelerator is in March 2020. Tickets all go really quickly because we had such an amazing event, we’ve only got 60 tickets available again. And loads of the people that went last time have bought their tickets are not that many left to be honest.

052 – Thomas Honour – Mortgage Broker

052 - Thomas Honour - Mortgage Broker
052 - Thomas Honour - Mortgage Broker

This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I’ve never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit.

Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I’ll never pitch to them and I didn’t think I would ever have to because I didn’t They’ll need to because they’re generating leads themselves already.

They’ve kind of got a clear vision of what their businesses is who they are, who their customer is. They’re creating content and they’re generating leads already. Hopefully, they’ll only ever need marketing support when they want to sort of grow and expand.

So they get the next step for them would be maybe if they wanted to hire another advisor is try some Facebook and Google ads.

So this is if you haven’t guessed already, it’s Thomas honour.

At our event, he said something along the lines of “I’ve only been doing video for a couple of months, but I’m getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse’s mouth.

See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well.

033 – Chris Kennaugh – Mortgage Broker On Facebook

033 - Chris Kennaugh - Mortgage Broker On Facebook
033 - Chris Kennaugh - Mortgage Broker On Facebook

Mortgage Broker and Singer-Songwriter Chris Kennaugh has been self-employed for the last 18 months and getting some great results on Facebook.

He’s now got over 45 reviews on the platforms and is being approached almost every day to help people with their mortgage.

031 – Alex Kerr – Future YouTube Star

031 - Alex Kerr - Future YouTube Star
031 - Alex Kerr - Future YouTube Star

Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex Kerr’s Video Kit

Canon M50 – https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light – https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic – http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere – https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use – https://kit.com/

Upwork – for finding freelancers – https://www.upwork.com

Canva – create your video thumbnails – https://www.canva.com/

Morning Fame – YouTube channel strategy, how likely is your channel to appear in search results for keywords – https://morningfa.me/

Trello – Alex Kerr uses this for his project management – https://trello.com/en-GB

Asana – The Lead Engine uses this for their project management – https://app.asana.com

SEM Rush – SEO tool – https://www.semrush.com

Alex Kerr On Social

Facebook – https://www.facebook.com/profile.php?id=100015744216173

Instagram – https://www.instagram.com/alexkerrmortgage/
Linkedin – https://www.linkedin.com/in/alexkerrmortgage/

People Alex Kerr Has Learnt From

Premiere Gal – Video editing tutorials for Adobe premiere – https://www.premieregal.com/

Gary Das – Mortgage Broker – https://www.garydas.com/

Sean Cannell – YouTube growth strategies – https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

030 – How We Halved Our Cost Per Lead

030 - How We Halved Our Cost Per Lead
030 - How We Halved Our Cost Per Lead

How You Get Charged For Facebook Ads And How You Can Reduce That

Listen to the podcast episode or watch the live video replay
I have created a PDF guide where I have explained all the things that I think affect the cost per click and then because of the way you get charged for Facebook ads reducing your cost per click can be done quite easily.

You pay Facebook to get on 1000 screens. It calculates your cost per click, but you don’t essentially pay for the click like with Google.

Your bidding to get on 1000 screens. The cost varies which I know is uncertain, but I think that’s a good thing. Because the better your ads are, the cheaper your cost per click.

The more clicks you get from the 1000 screens your ad appears on will reduce your cost per click.

This guide will show you how we’ve increased the number of clicks we get without attracting the wrong type of person.

How We Halved Our Cost Per Lead With Facebook Ads

You'll learn how Facebook charges you for clicks and how you can use this to your advantage to reduce your costs.

Get access to the free PDF now.