Do People Read Mortgage Broker Website Content?

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If the average user is spending less time on your website than I spend making tea then you are missing out on some quality leads.
Average Time On Page (Client's Old Content) Average Time On Page (New Website)
First Time Buyer Mortgage Page
41 sec
3 mins 33 secs
Bad Credit Mortgage Page
1 mins 7 secs
3 mins 40 secs
NHS Mortgage Page
Did not exist on old website
3 mins 4 secs
Self Employed Mortgage Page
Did not exist on old website
2 mins 57 secs
Convert Commercial Mortgage To Residential
Did not exist on old website
8 mins 34 secs

Mortgage Content To Drive Leads?

I like to pop my tea bag in my mug first

Then boiling hot water.

Then milk.

I don’t leave it for too long then I squeeze the bag with a spoon and I’m done.

I don’t want to stereotype but I’ve probably offended most of Yorkshire.

Some people like to let it brew, I mean they literally say “let’s have a brew”

But I haven’t got time for it, I’m a southern, coffee-drinking softie.

We’re all different, let’s agree to disagree.

People check websites as contrastingly as they make their tea too.

Some people just check the headlines.

Do they look legit? How many reviews do they have, do they do what I want?

Other people want more detail, and they read.

They want to read. 

We have some average user on-page duration times on our client’s websites longer than a Yorkshire Nan brews her tea for.

Those people who are a little bit pickier (like to read more) are often the “quality leads” you’re looking for.

They’ve done their research, chose you above your competitors and are ready to go.

Moral of the story.

If the average user is spending less time on your website than I spend making tea then you are missing out on some quality mortgage leads

We make creating mortgage content easy.

We’ll interview you and your team…

The mortgage leads are good quality.

Much better than bought leads…
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Lead Gen For Financial Services

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