| Average Time On Page (Client's Old Content) | Average Time On Page (New Website) | |
|---|---|---|
|
First Time Buyer Mortgage Page |
41 sec |
3 mins 33 secs |
|
Bad Credit Mortgage Page |
1 mins 7 secs |
3 mins 40 secs |
|
NHS Mortgage Page |
Did not exist on old website |
3 mins 4 secs |
|
Self Employed Mortgage Page |
Did not exist on old website |
2 mins 57 secs |
|
Convert Commercial Mortgage To Residential |
Did not exist on old website |
8 mins 34 secs |
Mortgage Content To Drive Leads?
I like to pop my tea bag in my mug first
Then boiling hot water.
Then milk.
I don’t leave it for too long then I squeeze the bag with a spoon and I’m done.
I don’t want to stereotype but I’ve probably offended most of Yorkshire.
Some people like to let it brew, I mean they literally say “let’s have a brew”
But I haven’t got time for it, I’m a southern, coffee-drinking softie.
We’re all different, let’s agree to disagree.
People check websites as contrastingly as they make their tea too.
Some people just check the headlines.
Do they look legit? How many reviews do they have, do they do what I want?
Other people want more detail, and they read.
They want to read.
We have some average user on-page duration times on our client’s websites longer than a Yorkshire Nan brews her tea for.
Those people who are a little bit pickier (like to read more) are often the “quality leads” you’re looking for.
They’ve done their research, chose you above your competitors and are ready to go.
Moral of the story.
If the average user is spending less time on your website than I spend making tea then you are missing out on some quality mortgage leads.
We make creating mortgage content easy.
- We'll ask you the questions that your ideal client asks Google.
- We'll type up the answers and optimise it for Google and Humans then deal with compliance for you.
- We'll take care of all the techy stuff and get your content in front of the right people.
The mortgage leads are good quality.
- They know who you are and have decided to call you or ask you to call them.
- They have built some rapport with one of your advisers, hearing them answer their questions.
- They have seen your great client feedback and feel confident you'll help them.
