Facebook Advertising For Financial Services

Imagine getting your ads in front of exactly who you want it to, with messaging that’s so powerful, people will find it difficult to not want to do business with you?

Well, this image doesn’t have to stay just a vision. We can help it become a reality. We could be your very own financial services marketing team.

Why Do Facebook Advertising For Financial Services?

As Facebook is the most targeted form of advertising, you’d be silly not be utilising it. As Facebook allows you to target your ads at people that you think will be the best fit, which is why we love and use Facebook ads every day to our and your advantage.

Facebook ads allow you to build your very own audience based on factors such as age, specific interests, behaviour, occupation, location and you can even scale it down further than that and target your ads at people who have watched a certain length of time of your videos, or have visited a certain website on your page, giving you a pretty good indication that they are interested in your products, services and what you have to offer.

It’s great for B2C Financial services like mortgages and finance. You can literally target people who have been on websites or have been interacting with content around those finance products.

We also use Faceboook ads for B2B, the best time to get in front of a business owner is when they are out or work-mode!

The great thing about Facebook is that there are plenty of things you can do with it to help increase your leads, that you might not have even thought about before.

Facebook Can Find Customers Similar to Your Current Ones

Facebook ads let you do just that. You can upload a spreadsheet of your current customers and Facebook will create an audience for you to target your ads, it’s that simple.

Before you run to compliance, we’ve had this approved with a number of compliance teams. You are not sharing any personal information with Facebook as it gets encrypted. And as long as your privacy policy indicates that you create custom audiences with your data then at the moment, it’s compliant. It’s actually really useful for your customer as it helps them avoid seeing your ads again. Neither you or they want that after they’ve done business with you/

Because Facebook is really quite clever you see, it will look for the similarities between your customers, identifying all the connections between them discovering why they are similar, using all the profile data they have.

It will constantly be on the lookout for patterns, to find a better audience.

If this still doesn’t feel right to you (uploading customer data) you can still do this using the people that land on your quote confirmation page – you’ll find people who are similar to those that have got a quote. It still works really well.

As Facebook advertisers, we find that when we’re using Facebook, we are constantly targeting ads at the most relevant people for us and our clients.

That’s one part of the job, ticked off. However, there’s another part that is equally as important as reaching the right audience, the messaging, which we can help with.

“I Know What I What I Want to Say But Don’t Know How To Say It?”

If you’ve ever uttered those words, you will be all too familiar with the struggle of knowing what you want to say but not knowing how to say it, on your website and in content.

Luckily, our copywriters have got you covered who will tell the story of your product creatively, with a persuasive flair that’s not a blatant sales pitch, which is what you want to avoid, at all costs.

Transform Your Website, or Create a Whole New One

Whether you like it or not, customers form judgments on your business from the moment they first arrive on your website.

That’s why it’s so important to nail both aspects of content and having a website built and designed for ease of use, as it can quickly deter people from your website if it’s slow to load, or either rouses them to action, that’s why it matters so much.

But don’t worry as our web-developers will transform your website to give it a whole new makeover or build it from scratch, so much so you won’t be able to recognise it when we’re done with it.

If you’re happy with your website just have an open mind, it could be one of the things holding you back. Pretty websites don’t always convert traffic into leads. We won’t make changes for change’s sake, but we’re sure they’ll be some improvements we can make.

We don’t like to brag but with the content and website looking bang on the money, your potential new customers will have a hard time, NOT wanting to do business with you.

For your peace of mind, we also provide hands-on support with advertising and pretty much every step of the customer journey, too. We have expertise in SEO, PPC, Web Design, Social Media and Copywriting that we will use to transform any website to have the ability to generate higher quality leads.

If you would like to find out more about how we can help take your business to greater peaks, we’d be happy to hear from you.

Do You Want To Know More?

We can't help everyone, but what we can guarantee is we'll be honest, transparent and only propose that we work together if it's going to be profitable for you.

If we can't help you, we'll give you a bunch of things you can action yourself that will make a difference, we're confident that if we do speak it will be time well spent.