031 – Alex Kerr – Future YouTube Star

031 - Alex Kerr - Future YouTube Star
031 - Alex Kerr - Future YouTube Star

Alex has only published about four YouTube videos but he’s committing to producing a minimum of one video per week for the next twelve months.

We talk through what equipment and software Alex uses, how he does it all himself but will look to outsource some of the processes in the future.

Alex believes if you’re thinking about shooting video you should always remember ‘AVL’ Audio, Visual, Lighting. It doesn’t matter how good your video looks if your audio is rubbish and visa versa.

Alex Kerr’s Video Kit

Canon M50 – https://www.canon.co.uk/cameras/eos-m50/

Led Ring Light – https://www.google.com/search?q=led+ring+light&oq=led+ring+light

Rode Lav Mic – http://www.rode.com/microphones/lavalier

Software and Resources

Adobe Premiere – https://www.adobe.com/uk/products/premiere.html

Kit.com what kit you use, see what other people use – https://kit.com/

Upwork – for finding freelancers – https://www.upwork.com

Canva – create your video thumbnails – https://www.canva.com/

Morning Fame – YouTube channel strategy, how likely is your channel to appear in search results for keywords – https://morningfa.me/

Trello – Alex Kerr uses this for his project management – https://trello.com/en-GB

Asana – The Lead Engine uses this for their project management – https://app.asana.com

SEM Rush – SEO tool – https://www.semrush.com

Alex Kerr On Social

Facebook – https://www.facebook.com/profile.php?id=100015744216173

Instagram – https://www.instagram.com/alexkerrmortgage/
Linkedin – https://www.linkedin.com/in/alexkerrmortgage/

People Alex Kerr Has Learnt From

Premiere Gal – Video editing tutorials for Adobe premiere – https://www.premieregal.com/

Gary Das – Mortgage Broker – https://www.garydas.com/

Sean Cannell – YouTube growth strategies – https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Quotes From Alex Kerr

Punch perfectionism in the face
Views while you snooze
Put yourself in the uncomfortable position and just do it

How We Make The Most Out Of Videos On Facebook

We make the most of Facebook Custom Audiences where we target our video ads on Facebook at people who are already familiar with us and what we do, to generate more leads and drive sales. With Facebook Custom Audiences, we are ensuring that we are targeting the right audience.

Custom audiences looks at video engagement that helps to find the right audience for your products and services. Create a video about your products and services, upload it to Facebook to publish it to your page and make your custom audience. With an Facebook Ad Account, you can create custom audiences of people that have watched a certain percentage of the video. We usually target people who have watched for 70 – 75% of the video, but it’s dependant on the following.

This enables you to get your ads across to the people that have watched the percentage, who will be familiarised with you are, as a business and what services and product you have on offer. This technique can potentially generate a lead or even better, a sale as you can target people who may not have been ready to buy or obtain a quote in the past, but if they are reminded of your presence, with an ad displaying an unmissable offer, they may be more likely to be ready to make a purchase.

It’s really that simple, but the benefits can be significant. There are plenty of other custom audiences, that we will cover in videos to come. But give this method a try and see if it works for you.