Now, when we’re first looking to market a product there will be some obvious keywords that we want to rank for organically or we want to advertise for. With Google Adwords you can set up an advert pretty much the same day, choose the keywords that you want to advertise for and get your ad running. You can find out pretty quickly whether you are going to make any sales from that keyword. So rather than just jumping in and trying to rank organically for certain keywords, we will set up test campaigns to find out which keywords are actually going to bring leads or sales, depending on what we’re trying to achieve.
Let’s say that we’re trying to sell a specific product, and we’ve got a keyword in mind. For example, we’re selling a red hairdryer, so we’ll try putting an advert together for “red hairdryers” which should bring sales. But, we could find that out tomorrow by running those ads, and we could find out how much it’s going to cost us to make a sale and how many hits to our website it’s going to take to make a sale. So there’s a lot of information there that we can find out very quickly because as you probably know, it takes a lot of time and effort to rank for a keyword organically.
Rather than spending all that time (it could take six months to rank for a keyword without knowing whether it’s going to bring any business), we’ll set up these quick campaigns. You don’t have to spend a lot of money, with a budget of just £10 you can run an ad for the day to see how much traffic it gets, the individual sales and how much it’s going to cost. If you make any of those sales – great! Then you’ll want to spend more effort ranking organically but also, we’ll probably want to keep our ads running on certain levels because you’re making a profit.Tags: adwords, lead generation, ppc, seo