So the third thing that I love about Facebook Ads is i’ll always be finding new people who are similar to those customers that I want.
So in the first video I talked about uploading a spreadsheet of customers that you’ve already got, to create a lookalike audience.
What we can also do is trigger a lead on our thank you page.
So if they’ve filled out our quote tool, and they are now in the system as a lead, they’ll land on the thank you page.
And then what we can do is create an audience of anyone that has landed on the thank you page, and create a lookalike of that audience.
So that audience is increasing every day and so our lookalike is getting tighter and more specific each day.
The more leads that we get, the more people that we can find for a cheaper cost.
So that’s the third thing I love about Facebook Ads, it’s to always be refining and finding new people and more targeted people that are more likely to become customers.