So the second thing that I love about Facebook ads is being able to create an audience of people who’ve watched a certain percentage of a video.
So if I’ve created a video on a topic, I can then follow that up with an ad that’s maybe more sort of sales driven and I’ll know then that they’re interested in the topic that I’ve been talking about and then I can also test different percentages.
So if someone’s watched half of it, 90%, 75%, and see what works. The benefits of that is if when I’m going in with kind of a sales driven ad, I know that they’re potentially interested in the topic that I’m going to advertise about.
So, that is the second thing that I love about Facebook ads.