Understanding the Value of a Click

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In this week's episode, Alex looks at the value of clicks generated from Google (not ads) for three websites

Is it worth trying to get free clicks from Google? I would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. Trust me, no matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode I look at the value of clicks generated from Google (not from ads) for three websites

  • Website 1 £6,240 pounds worth of traffic in the last 28 days.
  • Website 2 with £6,900 worth of traffic in the last 28 days.
  • Website 3 with £27,000 worth of free traffic in the last 28 days.

I explain how I got to those numbers, what it means and how you can understand the value of a click from Google to a website.

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