SEO Friendly Websites

Making Sure It’s SEO Friendly

Although our website builder is an incredibly cheap alternative to our agency offering it doesn’t mean you can’t rank on Google. Unless you work with our agency we can’t do the SEO work for you but we can give you the best chance and all the tools.

In this video, I show you how our semi-DIY websites are still built with all the technical performance Google is looking for.

Google Maps Crash Course

Are You Missing Out On Local Business?

Whether you help people remotely, nationally or locally this is a bit of a quick win. There’s no need to be super techy, waste loads of time or get overwhelmed with this tactic.

It’s pretty simple there’s a free app called “Google My Business”.

You’re probably already registered but if you’re not featured in the “Map Pack” (The three local business featured on the Google search results) here’s what you can do about it.

Transcription

Alex Curtis:
Good afternoon. Thanks for joining, thanks for watching, if you are for this little Google Maps crash course. You may or may not have been on the PRIMIS webinars last week, where I did a 10-minute crash course on Google Maps. And I thought it’d be good to share with you guys.

Alex Curtis:
I know there was a lot of non-PRIMIS people on there, and I know a lot of you may want a bit of a refresh, because it was 10 minutes, in your face, real quick. So it’d be good to have a refresher and then you can watch it back anytime in here as well.

Alex Curtis:
Give me a shout in the comments if you’re watching live. I think there’s a few of you guys doing so. It’d be good to see who is here. Hopefully, I can see that on the screen. And then hopefully, we will get started in a second. And then if you’ve got any questions about Google Maps, I know…

Alex Curtis:
Hi Aman, how are you doing? Been regular on our virtual coffees, be good to get an update on you, mate, on where you are on the old network side of things.

Alex Curtis:
Stefan Cork, hello. How are you doing?

Alex Curtis:
Nizam, how’s it going?

Alex Curtis:
Jamie Thompson’s here. Imram’s here. Jim Smith is here. Simhul’s here. Wow. We’ve got the whole gang. I’m going to wave at you all. There you go.

Alex Curtis:
Well, I’m going to dive straight in because it is only a quick one. I’ll give it maybe two seconds. Has anyone… Smile? I am smiling. I’m sorry, AJ, I’m not a professionally trained actor like yourself, but I will smile. I’m very happy today. I’m just waving back.

Alex Curtis:
Steven Dickinson’s here. Anne Robertson’s here. Who else have we got? We’ve got loads of you guys here. Awesome. And I’ve got a heart as well.

Alex Curtis:
So I’m going to share my screen and I’m going to dive straight in. So it’s only a 10 minute bit of training. Let’s dive straight in. So it’s Google Maps. It is three tips, which I think I’m going to go through in a sec. But what I wanted to say is that obviously a referral is the best kind of lead you can ever get because the trust has already been built. And I think that’s why they’re much, much easier than your normal web leads. But I want to talk about generating a warm lead, the next best thing, so that we get those kinds of inquiries. Someone said here, “Can you call me so I can explain to you in more depth?”

Alex Curtis:
And these ones where people are giving figures and things like that. We find normally, the more they put in the message part, the more bought in they are. So stuff when they are properly unpacking their situation, because they already know that you can help them. So these are the sorts of leads you want to get.

Alex Curtis:
Hi, Aqeel. Hi Andrew Charles. Hi Steven Dickinson.

Alex Curtis:
Okay. So three tips. So we want to get more traffic from Google Maps, we want to convert more of that traffic into an inquiry, and we want to increase the contact rate. I’m going to give you a tip for each one of those.

Alex Curtis:
So guys, if you were to Google mortgage advice, mortgage advisor, mortgage broker, we’ll all get different results on the Google results page. So there’s no one top of Google. Google sees this as like a local search. It will give local results. So often the ads at the top will be different, the maps will be different, and then the listings underneath will be different as well. But I’m going to be talking about the map section mainly here.

Alex Curtis:
But across the UK each month, there are 60,000 searches for just mortgage advice and all the related terms, so where can I get mortgage advice? Who gives the best mortgage advice? 60,000 across the whole UK. Almost everyone that searches that sees a different result based on where they sat in the country.

Alex Curtis:
People spell it as mortgage advisor, not mortgage adviser, so 90,000 people search for a mortgage advisor, another 3000 each month for a mortgage adviser. Obviously, the same thing. So, what? 93,000. So it’s like, where can I find a mortgage advisor? Blah, blah, blah.

Alex Curtis:
Mortgage broker. So over 100,000 searches every month, someone that’s already decided they want mortgage broker or asking maybe a question about a mortgage broker. All of these searches are going to provide a different result. So you can get a slice of all of this in your local area.

Alex Curtis:
Hi Daniel Wenham. Hi Graham Wilson. Hi Lewis Shaw. Hi Nesh. How you doing? I haven’t spoken to you for a while. Nesh came to our first ever event. And I haven’t spoken to you for ages, mate. I hope you’re doing well.

Alex Curtis:
Okay. So if I were to Google mortgage advice, the ads will obviously be there. You could choose to advertise locally if you want. You can choose to advertise nationally. So you may get different results in there. But I want to talk about these three spots on Google Maps. So if you were to try that after this call or even now, if you’ve got a spare screen, search for mortgage advice, mortgage broker, you’ll see the Google Maps come up with different results, obviously.

Alex Curtis:
So that’s what happens for me in Peterborough. It’s all managed in the Google My Business app. So if you get the app on your phone, it’s really easy to manage and completely free as well. So we’re not paying for any of this traffic.

Alex Curtis:
Okay. So I searched for a mortgage broker in Cambridge. I’ve got Turney & Associates, Mortgage Solutions Centre, Fitch & Fitch, and you’ll notice that they’re not in order of who has got the most reviews.

Alex Curtis:
Sorry, I’ve just lost my feed on my phone. Just give me two seconds, or we’re going to have to go without it. But I think people are saying stuff and I can’t see. Apologies. I’ll come back to the comments in a minute.

Alex Curtis:
So what I wanted to say is it’s not just about getting reviews. There are a little more things you can do.

Alex Curtis:
I’m back, so hopefully people can say hi again.

Alex Curtis:
Also Norwich, another example. Look, it’s not ordered in reviews. In fact, Balanced Financial Services have the least amount of reviews. They’re in third place. Vincent, Mortgage Advice Bureau. And you notice Balanced is on the outskirts of town, and you can notice as well, in Lincoln, that Mortgages in Lincoln are not actually in Lincoln.

Alex Curtis:
Sorry, my computer’s going crazy. Okay. Again, not ordered by reviews. There’s more going on here. So I’m going to talk through how we can get featured. And I’m really sorry that my screen is going crazy.

Alex Curtis:
Okay. So the Google My Business tools that you can use on the app, I’m just going to go through three of them that are going to help. There is more to it. We did a podcast episode last week on it, so check that out. But posting, getting more reviews, enable messaging.

Alex Curtis:
So the post. If you go in the app and you log into the app on the bottom right-hand corner, you can create a post. And you tap on that and it’ll give you different options of different types of posts that you can do. And you’ll notice there that there is a COVID-19 update. That’s probably the one thing that I would do today, if you haven’t done already is let Google know that you’re open for business and you’re working during this time. It’s obviously a signal that they’ve set up that they want you to use.

Alex Curtis:
Now, the posts, I would do them once a week, and I’ll show you that on the next screen. But you’ll see on the right-hand side here, if I searched for The Lead Engine, the posts actually come up right at the bottom. So you don’t often see them. So don’t really put as much thought as you do into your social media to try and get attention or whatever. Think of it as every time I’m doing a post, I’m saying to Google, “I’m here. I’m in this location. I’m doing business. This is me doing work.” So make it part of your process every Monday morning to put a post out, it takes two seconds. As you can see, tap, tap, boom. I should copyright that. Tap, tap, boom.

Alex Curtis:
Yeah. Do your COVID-19 update now, do FAQ’s once a week because from the Google search results, so if someone were to Google your name, they can ask you a question from the search results. It’s not working at the minute because Google have put a few restrictions on the app. But when we come out of lockdown, people will be able to ask a question about you on the Google search results page. And if you were to have already created the answer, when they ask that question, it can autopopulate using posts and reviews where you’ve already answered it. So do FAQ’s.

Alex Curtis:
And it doesn’t really matter. So the last thing that you could post about is literally anything, because again, it’s just saying, “Hi, Google. I’m here. I’m still trading.”

Alex Curtis:
Okay. So getting more reviews. I know a lot of people say, “How you do it.” It’s mega easy from the app. So go in, tap Customers at the bottom, Reviews at the top, Get Reviews, that gives you a URL to copy. So you can just tap Copy and then you can send it in a text, send it in a WhatsApp group, send it into a WhatsApp chat, on Facebook chat, email. If you scroll down, all your apps are there. So however you’re talking to your client, you’ve just submitted an offer or you’ve just completed their protection or whatever it is that you do, you can then say, “Look, do you mind just dropping me a cheeky little review on Google? Because that really helps me.”

Alex Curtis:
And then you can enable messaging as well. So this Request a Quote button on your listing, when someone such as your name. Unfortunately, we can’t edit the name Request a Quote, so it’s not ideal, but again, we want to use Google’s tools more so than the other competitors in our area to get featured.

Alex Curtis:
So if you log into the app, go to Customers at the bottom, Messages at the top, Turn on Messaging, and that Request a Quote button will be there and then they can contact you. Make sure you do contact them back really quickly, otherwise Google will take that from you. But again, it is you using one of the tools that Google provides. If you do, that could be the difference between you and the other people being featured.

Alex Curtis:
So that could take anything up to six weeks if you’re doing that, posting regularly. It depends on what everyone else is doing in your area. Some people have jumped on straight away. It just depends. I think there’s a bit of a link to how good your website is as well. You do need a website as well. There’s lots of little signals, but check that podcast episode we did with more detail.

Alex Curtis:
So we’ve got more traffic hopefully, more local people, and they have got specific problems and we want to give them as many specific solutions as possible. So this is a bit of a broad tip that I would use all the time for anything, not just for your website, for social media. I think sometimes we talk about everything we do rather than specific problems. It really helped me actually, writing in my book, when I thought one person, one problem, one solution. So if you think about the pages on your website, your blog posts, your social media posts, if you follow that pattern, that is going to help you convert more of that traffic into an inquiry if you have that content on your website.

Alex Curtis:
Your name and your face are the important thing. I’m going to be sharing some data. I’ve been doing some video surveys with random people of the public, friends, family, people that I don’t know. I’ve been sending them one link to one website, a link to another. And I’ve been asking them what they like or who they would be most likely to speak to. Pretty much everyone has said, “I liked the person that they’re showing, I know who they are. I know what their name and their face is.” I’ll share that data with you when I’ve collected it all.

Alex Curtis:
And the other thing we’re finding working really well is a simple form over something like a chat bot. We’ve found that the chat bots are really better at collecting data, but giving the message box is making it easier. So I’m just going to dive through.

Alex Curtis:
So as you probably know, I recently launched the Equity Release Podcast, and what we’re finding is when we do episodes on specific problems… So this one is talking about an interest only mortgage expiring, so someone over 55, they’ve just had a letter from the bank saying, “Your interest only mortgage has expired. You own 80 grand. You need to pay that back. We can’t offer you a traditional mortgage.” So this is where equity release might be quite helpful.

Alex Curtis:
So if I put my shoes in the person of, I’m that person that has had that letter, and I see a potential solution, yes, there may be a smaller amount of people, but I think you’ll find higher engagement and you can get them through onto your side. So again, if I’ve come through, I’m looking for mortgage advice or financial advice or equity release advice, and I’ve found your website on Google Maps and I’ve gone through, and I see an article or a post or a podcast episode, or a video about this specific problem, which I have, I’m more likely to engage and inquire with you.

Alex Curtis:
Showing your name and your face. So this is one of the links that I’ve been sending out, asking people to compare. It’s using the old website, so it’s not the most jazziest designed website. But they really, really loved that they could hear from James and that they saw his name and his face, and an invitation to call was huge. So don’t hide behind your logo. No one cares what your mortgage brokerage is called, they care who you are.

Alex Curtis:
And then this simple form on the right hand side of every page, we’re finding working really well at the moment. That message box gives people an opportunity to unpack their problem. And you’ll notice, we haven’t even titled the form. By actually putting a title on there, like Arrange a Callback, some people don’t want a callback, they just want to unpack their problem, and they’ll ask for a phone call if they want it. So it leaves it open. We’re finding more inquiries, but those meatier ones, like the examples that I showed you at the beginning, where people want your help and they’ve already decided that they want your help.

Alex Curtis:
And then increasing your contact rate, your thank you page. So I’m guilty of not doing this for our website. It’s like the cobbler’s kids shoes, I never get to spend time sorting my own website out. But what I should do is something like this, saying, “Hey, thank you for your inquiry. My name’s Alex. I’ll call you back. This is my number. Save it to your phone so you know it’s me.”

Alex Curtis:
If you do all those things, I believe you’ll get more traffic from Google Maps. If you post regularly in the Google My Business app, if you use that basic form on the hero section, like I showed you and let them know who’s calling, I think if you do those three things, you will get more inquiries.

Alex Curtis:
So that is it. That was my 10 minutes. How long did that take? What are we up to? We’re on 15 minutes, but I did natter at the beginning. Does anyone have any questions for me in the comments? Otherwise, I will dive out. Let’s just have a look.

Alex Curtis:
“Has anyone else’s screen gone blurry?”

Alex Curtis:
Oh no.

Alex Curtis:
“This is pure gold,” from David.

Alex Curtis:
Hi, Jeff. “Hopefully this will be available to catch up.” He’s got to shoot. Lewis, mate. He’s back in the game.

Alex Curtis:
AJ, sorry. I don’t know if my screen has gone blurry. I will record it again if I need to. Apologies. Do we have any other questions? Otherwise, I’m going to shoot. Let me know. We’ve gone quiet, so I’m guessing… Is anyone still there? I hope so.

Alex Curtis:
I’m going to go then, because no one has asked me anything. If you want to know anything, ask me the comments. If it’s after we’ve gone live. Thanks very much for watching. We’ve had a podcast episode go live today on being smart with PPC where Tom and I pretty much talk around circles.

Alex Curtis:
“It might just be AJ’s useless wifi.” Potentially. But I’m going to do another one of these crash courses, I think, because I like smashing it in 10 minutes. Some little things.

Alex Curtis:
“Good stuff,” from Jeff.

Alex Curtis:
Rajesh just saying, “Yes.” I’m not sure what that yes is for.

Alex Curtis:
Right, okay. Nesh, “Can you tell me how bad my Lincoln Estate Planning Solutions Ltd. Google page is.”

Alex Curtis:
Nesh, So that is you? We have been chatting, but via the Lincoln Estate Planning Solutions. Can I tell you how bad it is? Do you want everyone else to know?

Alex Curtis:
Nizam, “Good help, good info.”

Alex Curtis:
No worries, my man.

Alex Curtis:
What is it? Lincoln Estate Planning Solutions. How bad it is. I don’t think it’s a case of being bad, it’s just a case of it doesn’t come up in Google, so let me show everyone. Sorry to call you out, Nesh, on this, man. So I’ve Googled your name and it’s not come up even with the Ltd. So it should come up in the right hand side. So it may be that you’ve not registered it. If you work from home and you don’t have an office, you can use a virtual office. I’ve seen people use that before. Check with your network. Someone asked about network.

Alex Curtis:
“Yes. Why not? It will get better.”

Alex Curtis:
I don’t know. Nesh, have you verified it? Did you get the postcard from Google, and did you have to verify it with a code? And then it might just be…

Alex Curtis:
“Just launched the Google.”

Alex Curtis:
You’ve only just launched it, so that could be it. It’s not always immediate.

Alex Curtis:
“Can you have a quick gander at mine too? Mortgage Advice Bureau, Thame.”

Alex Curtis:
All right. So this is Mortgage Advice Bureau Thame. Let’s have a look. It would help if I could spell. Yes. So we’ve got 47 Google reviews.

Alex Curtis:
“Got lost at the hero bit.”

Alex Curtis:
Well, Stefan, I think we’re talking about your website, aren’t we? At some point. So yeah, yours is here. 47 reviews. You’ve got no posts that you’ve done recently.

Alex Curtis:
So just going back to Nesh, it might be a bit early, mate. Possibly. Especially with all the issues going on at the minute. And then if we go to…

Alex Curtis:
You’re featured already, but you are third. You are third in that. So maybe, you might be able to bump yourself up Stefan, with doing posting once a week. Just make it so there are some other things.

Alex Curtis:
So I’ve got a few questions. I’ll deal with them one at a time. So if you hang on. Just back to Stefan, I reckon if you were to do your posts once a week and then just making sure… Because what you’ve got here on your address, Stefan, if you’re still watching, 1 Croft Cl, Thame. And then, let’s just make sure that matches exactly with what you’ve got on your…

Alex Curtis:
And this is great, I’ve got a few questions. I’ll deal with them in a minute. So I’m just going to load up Stefan’s website, which is a bit slow at the moment.

Alex Curtis:
Right. So, this may seem really pernickety, but this is what Google is looking for. So Stefan, you’ve got 1 Croft Close, Thame, there on your website as your address. Now, not to get too geeky, but there is some code on your website that you can tell Google that this is my address format, which I don’t think you’ve got on there.

Alex Curtis:
I’ll do another tutorial on this. But you see how your address is different on here to your website. So update your Google My Business to make that match exactly the same. It is something they’re looking for, the exact same format of your address. And then do some posting, Stefan, I think you’ll push up to position one.

Alex Curtis:
Okay. So I have a question from Nizam. How much impact do Google reviews have on pushing you up the list? We direct our clients to Trustpilot, but would we be better off using Google reviews instead?

Alex Curtis:
So I think Trustpilot is great. So let’s go through that because Trustpilot is really good. I wasn’t sharing my screen when I was just talking there for a second, was I Let me just go back through and just… Or am I? I can’t remember. I think I am now.

Alex Curtis:
So Stefan, give me a shout in the comments if you understood the whole address format thing.

Alex Curtis:
Nizam, yes, Google reviews do count. So I know obviously, you’re in Peterborough as well, and you guys didn’t come up. So the reviews do have an impact on which one is featured, but what I would say is don’t get all your clients to review you at once. One of the things they’re looking for is regular reviews. So 100 five star reviews in one go is probably not as good as a four stars once a week for 100 weeks, if that makes sense. So get them regularly as possible.

Alex Curtis:
Would I recommend it over Trustpilot? If you’re using the paid Trustpilot version, you can start getting the stars in your Google results page. Especially if you’re running ads, you can have to stars from Trustpilot on the paid version. And that does really help with click through rate and building authority as well. So, really good question. I’m going to do some video articles specifically on that. That was a really good question that we had from someone else as well. They were using Facebook.

Alex Curtis:
Ideally, can you do both? Depends how good you are with clients. AJ, “Does it matter if we use Google Business app on phone or desktop?”

Alex Curtis:
Not really. I find the app really easy. I don’t know if you can turn on messaging without the app. That’s the only thing, AJ. But you can use your desktop. That’s fine for doing your posting. Posting on desktop is really easy. I just find it really easy to manage, send reviews and everything on the app.

Alex Curtis:
Cool. If we’ve not got any more questions… Or maybe we have. Do we? Stefan, you’re good. Nizam, good, good, good. Cool. Right guys, that was awesome. I’ll do these more often. So thanks very much. I will speak to you soon. Have a good Monday and stay safe everybody. And I will see you very soon. Bye-bye.

Google SEO

Relevancy – Do You Have Relevant Pages?

If someone searches for information about what you do, do you have the most relevant page?

Keyword Research

Quick Wins – Keyword Research

Live Marketing Conference Recording From December 2017.

It all starts with a search box and the words that are typed into it.

When people take to Google, it’s because they experience the need for an answer, solution, or piece of information. For example, if they wanted to buy tickets to a concert, or if they wanted answers to a specific query like the name of something or the best place to go in a certain city. Search engines are a go-to place to help provide people with the most relevant answers.

People will ask certain questions about a product or service to a search engine, in hopes that a web page can answer it. Search engines have to try and figure out if someone asks a question and arrives on your website, will they be satisfied with what they find? Will your website help answer their question? This is the primary question that search engines try to answer billions of times daily.

However, a lot of the SEO work that we do is not just done in order to please search engines like Google. We do what we do so ultimately it’s the user that benefits from it the most. So we ask ourselves, what are your target customers looking for, and we make sure your site delivers the answers to them. Once you understand what your target market is looking for, you can reach those users more effectively. Which is where keyword research comes in.

Keyword research can be one of the most important and valuable activities in the search marketing field and ranking for the right keywords can either make or break your website. By researching your market’s keyword demand, we can learn which terms and phrases to target effectively with SEO, but also learn more about your customers as a whole.

Keyword research allows us to predict shifts in demand, respond to changing market conditions and produce products and service content that web searchers are actively looking for.

In order to find the best keywords to track, we have to find out what kind of questions customers ask. We will answer these questions in using a keyword and content. Luckily, with Moz’s Keyword Explorer software, we can track that keyword locally or nationally, and it can show us where your website is ranking for that keyword. It can also tell us how many times the keyword has been searched for on average per month and how difficult it is to rank for it.

Moz’ Keyword Explorer gives us thousands of keywords that people are searching for around your product or service. It’s known that 70% of searches lie in the “long tail” of search, which contains millions of unique searches that may be conducted a few times in any given day but when taken together, comprise the majority of the world’s search volume.

Long tail keywords often convert better as they catch people later on in the buying cycle, where people know specifically what they want.

But we can take care of all of that for you and more. We help business every day achieve better rankings on their pages because of our choice of keywords, search terms and content. To find out how we can help with your SEO, contact us today.

Getting Your Business On The Map

Google My Business can be a beneficial tool for your business, for a variety of reasons. Google My Business gives you the tools to update information about your business and engage with customers from a phone, tablet and computer. Also, Google My Business is free of charge and allows customers to find your business with ease as it locates you on Google Maps. By displaying your business phone number and website, people can contact you with any queries they may have and see what you have to offer as a business.

You control what potential customers see when they do a local search in your area for your business. Google My Business provides the ability to upload new photos, update custom open hours and engage with your customers online by responding to reviews, giving you a platform to build customer loyalty.

You have the ability to keep information about your business updated, so it’s easier for new customers to find you. Google My Business gives you the ability to adjust opening hours for holidays and update new phone numbers, so customers are kept ‘in the know’.

Google My Business encourages customer loyalty, as you have the ability to start conversations with your customers, by responding to reviews within a timely manner, allowing you to have a two-way conversation with clients based on their experience and any concerns they raise.

You can upload as many images as you like with Google My Business, images of sales, products or favourite menu items, to really show what’s unique about your business and why people should choose you.

Get real information about how Google listings bring you business, which allows you to track important information like calls, requests for directions to you, website visits and listing views. With Insights, you can learn more about customer actions, and how you are doing as a business and ultimately, how to set yourself apart from your competitors, which gives you an advantage over them.

You can obtain a greater understanding of community with Google My Business’ Insights, as you can find out where people are coming from, which gives you the knowledge you need to target customers better and entice new ones in. You can even discover what photos are getting noticed the most, and how you are doing, compared to similar businesses.

With Google My Business, your business can be displayed above organic search results, which puts your business in a prime position to get recognised by new customers. And don’t forget, there are no charges by Google for this service.

Get your business listed on Google with ‘Google My Business’

The Difference Between SEO & PPC

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the method that aims to improve search engine rankings and bring more quality traffic to your website. In search results, Google displays links it considers relevant and authoritative. Authority is measured by analysing the number of quality of links from other web pages. A web page has the ability to rank in Google, as long as other pages link to them.

Factors such as how old a website is, how many pages it has and how many links it has from other pages, all contribute to how authoritative a website is. However, the main element that optimises what position a website ranks in Google, is the use of keywords in content, that people search for. Google picks up on these authority signal and as a result, it creates strong Google rankings. Also, if the web page is linked to by other web pages, it shows Google why it’s important, which makes it more authoritative according to Google. There are many benefits that SEO can pose to a business or organisation that utilises it properly.

Advantages of SEO

Cost-effective marketing strategy – Organic listings are essentially free. Through utilising SEO with keywords and links, you can watch your website generate consistent traffic, as SEO targets users who are actively looking for your products and services online.

Increases traffic – With SEO you are almost guaranteed to see an increase in your traffic. SEO can provide quick results, which will increase at a steady rate. To track your traffic on your site, it is recommended that analytic tools are used to monitor the increase of people visiting your site.

Builds better brand credibility – Websites that rank higher in Google receive more impressions and as a result, provides more exposure for your website. Being on the first page of your targeted keywords builds more trust with users, as companies displayed on the first page are perceived as more trustworthy. The more pages and content that appears in high positions in search engines, the more chance there is of users seeing content and associating with your brand.

Makes you stand out – with millions of websites on the web, it can be difficult to compete with them. However, you can stand out from the rest and with effective use of SEO.

Better return on investment (ROI) – Many people click on adverts by mistake, an organic Google hit is more valuable than an ad, as people are actually looking for your product. Google searches yield in people who searched for the tag in your website.

Pay Per Click (PPC)

Pay Per Click (PPC) is a model of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked. It’s a method of buying visits to your site, rather than obtaining them organically. One of the most popular forms of PPC is search engine advertising. Whereby, Google AdWords is the single most popular PPC advertising systems. The AdWords platform enables businesses to create ads that appear on Google’s search engine. Advertisers bid on keyword phrases that are relevant to their target market and win bids based on how much is bid and which company has the higher bid and is more relevant. Websites utilise PPC by displaying adverts or ‘banner ads’, which is shown when a keyword query matches an advertiser’s keyword list, which is called ‘sponsored links’ or ‘sponsored ads’. PPC can be an effective marketing tool, to reach top prospects at an important stage in their purchasing cycle.

Advantages of PPC

Only pay when an interested user clicks through – It’s advantageous and straightforward, as you only pay when someone interested in your service clicks on the advert, which can be highly beneficial to your company as once they are on your website, they can determine whether they want to proceed to a sale of your product or service.

Control all the costs – With the bidding system Google uses, you only pay as much as you want to, which puts you in complete control of how much exactly you want to spend, which means you can tailor it to your budget, and it’s flexible to change at any time.

See results pretty quickly – Organic search traffic can take longer to show ROI and it’s more of a long-term marketing tool, whereas, with PPC, results can be shown very quickly.

Reach the right audience – You have the choice where and when your adverts appear based on keywords, location, website, device, time and date and more options, which means you can narrow down your market and bring products and services in front of the right audience.

Increase brand awareness – As it will be in the top section of Google, it provides your business with more exposure and gives it more establishment.

Quick Tip: Why We Use PPC For SEO

Now, when we’re first looking to market a product there will be some obvious keywords that we want to rank for organically or we want to advertise for. With Google Adwords you can set up an advert pretty much the same day, choose the keywords that you want to advertise for and get your ad running. You can find out pretty quickly whether you are going to make any sales from that keyword. So rather than just jumping in and trying to rank organically for certain keywords, we will set up test campaigns to find out which keywords are actually going to bring leads or sales, depending on what we’re trying to achieve.

Let’s say that we’re trying to sell a specific product, and we’ve got a keyword in mind. For example, we’re selling a red hairdryer, so we’ll try putting an advert together for “red hairdryers” which should bring sales. But, we could find that out tomorrow by running those ads, and we could find out how much it’s going to cost us to make a sale and how many hits to our website it’s going to take to make a sale. So there’s a lot of information there that we can find out very quickly because as you probably know, it takes a lot of time and effort to rank for a keyword organically.

Rather than spending all that time (it could take six months to rank for a keyword without knowing whether it’s going to bring any business), we’ll set up these quick campaigns. You don’t have to spend a lot of money, with a budget of just £10 you can run an ad for the day to see how much traffic it gets, the individual sales and how much it’s going to cost. If you make any of those sales – great! Then you’ll want to spend more effort ranking organically but also, we’ll probably want to keep our ads running on certain levels because you’re making a profit.