Okay, so our brain wants to conserve energy, so it wants to ignore what you’ve got to say. It wants to care what you do. Wants to ignore what you say do. The brain, two percent of our body’s mass, it uses 20 percent of our body’s energy, and it wants to conserve energy. It wants to ignore what we are going to say, but we can talk to the attention gatekeeper we can talk to the reptilian part of your brain.