Facebook Ads Jargon Busting – What Are Clicks (ALL)

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Transcript

Hello, and welcome to my jargon busting series. This is for anyone that’s been into Facebook ads, if you work in financial services, you’ve had to look at the results. There’s loads of columns on a table and you have no idea what they mean. This is for you.

So clicks all so there are essentially all the clicks on your ad sites, including likes, shares, every kind of click whether it’s like a read more to see more of the text on images clicking away to your profile. So this can show whether people are interacting with your ad but not necessarily on the call to action. So if you’re getting a really low link, click through rate on your call to action buttons, but high clicks it may be that people are reading the read more bit and not taking action. So it could be a text issue in your ad. So clicks or so that all the clicks on likes, shares, on your profile everything they can click on your ad.

For more information take a look at Facebook’s help pages

Facebook Ads Jargon Busting – Link Clicks

Join our free Facebook Group (Lead Generation For Financial Services) for loads more practical tips!

Transcript

Hello and

welcome to my jargon busting series. This is for anyone that’s been into Facebook ads. If you work in financial services, you’ve had to look at the results. There’s loads of columns on a table and you have no idea what they mean.

This is for you.

So if you’ve looked at all the columns, you’ll see link

clicks and then clicks in brackets all link clicks are when someone clicks like the call to action on your ad, whether it be learn more, watch this, send a message or whether they’ve clicked on the image or any kind of hyperlink that goes to your website or whatever it is you’re trying to do. So link clicks are what we look at, see how the ad has been effective of them clicking on a call to action.

There’s more information on Facebook’s help pages

Facebook Ads Jargon Busting – Frequency

Join our free Facebook Group (Lead Generation For Financial Services) for loads more practical tips!

Transcript

Hello, and welcome to my jargon busting series. This is for anyone that’s been into Facebook ads. If you work in financial services, you’ve had to look at the results. There’s loads of columns on a table and you have no idea what they mean. This is for you.

So frequency is the average number of times a user has seen your ads. So if it’s 2.0, on average, people in your audience have seen your ads twice. So don’t get that confused with reach and impressions. So frequency is average number of times that your ad has been seen by individuals.

For more information, take a look at Facebook’s help pages.