Why Bother With Live Video?

I guess a lot of people might be thinking like, why, why bother going live? Why can’t I, you know, I could just film stuff and put something out there later. So what’s your answer to that question? Live versus normal?

Yeah, the, well, there’s quite a few reasons for this. So once you get over the fear of going live and you know, I’m sure we will be talking about that. That it’s actually really quick and easy to go live. So I don’t know about you, but when I do prerecorded video, so I went to a professional videographer and we had a professional setup to do some videos and it took me about an hour just to get the first like 20 seconds out. I kept on stumbling over my words. I was, I was suffering from perfectionism. I was trying to get things perfect. And so actually with live video, once you get started it doesn’t matter about the ums or the ers or making mistakes or stumbling across your words, you just get into a flow. It’s just a very natural thing to do. And so once you get over the fear and the gear and you just get in front of the camera and start speaking you’re creating content.

And then from that you can repurpose into loads of other types of contents such as blog posts and all that kind of stuff. So that’s one reason. But the other reason is at, particularly with thinking about Facebook, but all also other platforms, is that they just do better. I mean, there are statistics, let me see if I can, I’ve got some statistics for you that show that live video, does better than other types of content on Facebook. So live videos compared to regular uploaded videos, we see 75% more shares on Facebook just on average. And this is some data from agora pulse. And, and then compared to your other types of content, it’s just a huge amount more. There was some data that was correlated from lots of different types of businesses showing live video and regular uploaded video and live video always performed better in terms of the interactions, the shares, the comments.

So that’s another reason. And then I suppose the other, the final reason, I mean, I could give you loads, but this is another reason is that regular uploaded video is very much one way. It’s you communicating to your audience and then that’s it. Yes, they can comment after that. But with live video, people can actually ask you questions live and you can, you can respond. You can even bring them in onto the live video as well. So that’s a great way of you becoming far more accessible to your audience. And it’s, I mean, it doesn’t really matter what niche you’re in, what kind of you know, what background. But, so getting people to, getting your audience to actually ask you questions and interact with you is an amazing, part of live video.

022 – Ian Anderson Gray – Live Video With Confidence

022 - Ian Anderson Gray - Live Video With Confidence

We'll send you the link to each new episode in Facebook Messenger, you can opt out easily at any time.

022 - Ian Anderson Gray - Live Video With Confidence

Arguably the biggest name in live video across the world his blog has had millions of views. Ian Anderson Gray joined me to chat all things live video, we discuss why someone in financial services would leverage live video to generate leads and how to go about it.

We discuss all the social media platforms that you can go live on. A little bit of history on how Ian initially got in to live video and the different tech options available.

A lot of people fear live video but Ian and I discuss the things you can do to practise (go live to yourself only) and not worry too much about being perfect.

Ian’s website: https://iag.me/