Why I Love Facebook Ads 3/4 – Evergreen Lookalike Audiences

So the third thing that I love about Facebook Ads is i’ll always be finding new people who are similar to those customers that I want.

So in the first video I talked about uploading a spreadsheet of customers that you’ve already got, to create a lookalike audience.

What we can also do is trigger a lead on our thank you page.

So if they’ve filled out our quote tool, and they are now in the system as a lead, they’ll land on the thank you page.

And then what we can do is create an audience of anyone that has landed on the thank you page, and create a lookalike of that audience.

So that audience is increasing every day and so our lookalike is getting tighter and more specific each day.

The more leads that we get, the more people that we can find for a cheaper cost.

So that’s the third thing I love about Facebook Ads, it’s to always be refining and finding new people and more targeted people that are more likely to become customers.

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Why I Love Facebook Ads 2/4 – Video Engagement Audiences

So the second thing that I love about Facebook ads is being able to create an audience of people who’ve watched a certain percentage of a video.

So if I’ve created a video on a topic, I can then follow that up with an ad that’s maybe more sort of sales driven and I’ll know then that they’re interested in the topic that I’ve been talking about and then I can also test different percentages.

So if someone’s watched half of it, 90%, 75%, and see what works. The benefits of that is if when I’m going in with kind of a sales driven ad, I know that they’re potentially interested in the topic that I’m going to advertise about.

So, that is the second thing that I love about Facebook ads.

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Why I Love Facebook Ads 1/4 – Customer Lookalike Audiences

Okay. So the number one reason why I love Facebook Ads is because I can create an audience of people who are similar to my current customers and it’s really easy.

All I’ve got to do is create a spreadsheet of my current customers, I need at least 100, the more the better.

The best results we’ve had are for clients who have got 1,000 plus.

We need to get in that spreadsheet sort of like a CSV file of email addresses and phone numbers, and we can import that to Facebook ads and create an audience of our current customers.

And then we can create a lookalike of that audience.

So, basically, Facebook is going to be finding people who are similar to our current customers and then we can advertise to them straight away.

We’re getting some incredible results from that. So that’s my number one reason why I love Facebook Ads.

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How We Make The Most Out Of Videos On Facebook

We make the most of Facebook Custom Audiences where we target our video ads on Facebook at people who are already familiar with us and what we do, to generate more leads and drive sales. With Facebook Custom Audiences, we are ensuring that we are targeting the right audience.

Custom audiences looks at video engagement that helps to find the right audience for your products and services. Create a video about your products and services, upload it to Facebook to publish it to your page and make your custom audience. With an Facebook Ad Account, you can create custom audiences of people that have watched a certain percentage of the video. We usually target people who have watched for 70 – 75% of the video, but it’s dependant on the following.

This enables you to get your ads across to the people that have watched the percentage, who will be familiarised with you are, as a business and what services and product you have on offer. This technique can potentially generate a lead or even better, a sale as you can target people who may not have been ready to buy or obtain a quote in the past, but if they are reminded of your presence, with an ad displaying an unmissable offer, they may be more likely to be ready to make a purchase.

It’s really that simple, but the benefits can be significant. There are plenty of other custom audiences, that we will cover in videos to come. But give this method a try and see if it works for you.