Hello and welcome to this week’s talking ads and so we’re a bit late today Alex had another interview which one I
did was I got because it on Wednesdays it’s not my day where I did try and do more content and then I use calland Lee to book in people to do these are the podcast and I didn’t book out talking out on a diary
12 so technically not my fault. Nice
and we’re going to be covering a few different things today. One of them is Google Ads scheduling and how you can kind of implement something so you can get leads certain times of the day and also we’re going to do Facebook and how you can get the sort of what
we said last week because it came up in conversation if you only want one a day how to set up a rule to cap and stop your ads because you know, cuz this guy
Up in the mastermind the other day, one of the guys said, or if I don’t get any leads to I still pay. And I was like, Yeah, because you’ll be paying 4000 impressions. So your cost per lead fluctuates. And if you can only manage one a day, there’s a little trick I can show you even to do that. And we also had a question from David who said about using chat bots to drip feed people sort of information. And Tom is kind of going to give his opinion and will give us as well and kind of how maybe you could use them in a better way.
Yeah, so yeah, so troubleshooting after we use and chat box all the time as actually are mechanism federal generating and driving leads, what do we have a process in place, we get them through the chat wants to give us their phone email address, essentially fires out an email goes into a CRM as if they’ve always come to a landing page. So that’s how we use chapels and interesting idea using the chat box as a drip feed. And we often do a quality of feeding stuff don’t read that we tend to do it through what would probably call
Traditional remarketing so by that we put out our initial out those that click and go to a certain page, those have gone to that certain page then start to see us or morning Alex showing up in every feed.
And that’s how we sort of get in front of them. Yeah,
I spend my only concern with doing it through a chat bot is almost like the invasive nature of it. Yeah,
in terms of it’s actually going into almost on their inbox as if it’s an email inbox The difference with emails as well in terms of more than not, you’ve actually, you know, when you’ve signed up, yeah, know, when you put your email address in. So you can use for onboarding, there it is you can start to expect to get contact through but with a chat bot or you have to do is start conversation I think, to technically become a subscriber. Yeah, and that’s not always totally clear. And so it’s kind of even if you just ask the question or something on that on in the first instance, it doesn’t necessarily from a user point of view I would expect Okay, that’s my you know, that’s my conversation done. I wouldn’t say that here. Anything else wants to close it like plays or whatever the
Start getting stuff through this chat I’m not sure how I feel about that
as I say I’m fine if I put my email address in this email me as well yeah that’s love I knew that was gonna happen by wouldn’t necessarily know I subscribe to receive those regular updates
so yeah so we always use chat box as a way to sort of do a bit of fat find ask us questions more engagement and lead capture rather than a Mac is of a drip feed our keep drip feeding as either an email you can catch their email through whichever way before you know like a lead magnet whatever yeah
or do through typical remarketing in terms of which obviously has a cost to it. But we do find remarketing often to week pretty good value. Yeah,
so once you once you stick your head out, got an initial click through and then start getting in front of their news feeds through Facebook, LinkedIn, Instagram that you can do the Google Display Network. Yeah,
it’s good. The message gets in front of them, but it’s a lot less invasive. Yeah, Ben is absolutely I was just trying to find my phone because I’ve had that actually done to me and it is a bit like someone that I don’t know.
Even though I’ve seen their ads before, just send me a message out of the blue on messenger. I find it a bit not right know whether you can or not I was not something I’d recommend to Yeah, answers. I think it is technically compliant to do so. Yeah in terms because they tend to subscribe. I still don’t think it’s really that clear that you’ve done it. So I would either do a lead magnet and email. Yeah, through typical remarketing if that doesn’t ever happen to you as a user, if you say stop, or if you say unsubscribe, unsubscribe, because a lot of them don’t say no, no, you know it because we we do if I wouldn’t have otherwise. Yeah.
So David, I hope that’s helped you or not
quite a lot of thought into doing it. I mean, we played it a little bit but I think there are better ways I know obviously if you cost conscious that so remarketing does have a cost and you’re you may be thinking the chat bot is free. I’m a pain to get them in one.
That’s a 90% of our clients.
company that remarketing and since we’ve been doing that since we’re doing videos like this of us and using things like that as remarketing that has made a bigger impact so if you’re currently what David does if it was mortgages or whatever but if you’ve got the margin is like life insurance or something that is well worth paying I think yeah especially if you got mechanism for getting that up front sort of that up from click like from patriot very cheaply because remarketing in general Street and we find it’s actually the initial cost them money yes the remarketing also say if you’re getting a lot of organic traffic to your site we marketing’s bit of a no brainer you do them as low as you know two three day we spend three pounds max a day or four hours and then we get clients in that stay with us for years yeah it’s the initial click costs which tends to cost the cost the
the most out of it so yeah I would recommend doing the old school remarketing
pretty girl two years old.
You go into Google Ads schedule yes okay so yeah we did talk last week and it showed how so convoluted it was into if that’s what I wanted to share Julian had to come up with a hacked and he was like yeah you Facebook will only allow you to schedule as if you’ve got a lifetime budget and we talked about why that’s all good but Google on the other hand is make it easy I’m gonna show you like two to three seconds right okay so I’m literally in already so sorry I thought if everyone else can see I’m just moving our software stuff either way so I mean Google Ads I’ve got my campaigns on the left and I’ve just picked out as a test campaigns is no data in there but all I gotta do is click on my campaign and then actually there’s the option at schedule is down it just click on that and then on the pencil and then basically founded the Monday to Friday not saying this is the right thing to do. By the way, doing nine to five if you want into just
To have traffic and member it’s not leads because you will so we have a client that wanted to do that nine to six nine to five and they still got leads through an evening because
people come back to it so it’s just this is when you’re going to run and then save that
and then you can see that’s when you add to life it’s got Monday Tuesday Wednesday Thursday Friday nine to five so one thing that I do with if we’re spending if we got decent volume I will break out into sections so like sometimes I’ll do I want to find out if Monday morning is better than everything else. So I’ll do not nine till 12 Monday to Friday, but also Monday to Friday.
You have to do that. I think you still have to do like 1215 cd lose 15 minutes but as well so 1215 to
to 5pm save them.
So you got your two blocks, right? And when you do get some data, it will tell you how many clicks, how many impressions, what you click through rate is on that time what your cost per click is on that time. And also if you got conversions, your, your cost per lead during those windows. Yeah. So you may, if you’re running in, if you’re in 24 hours, if you break, make these little chunks you can find out especially if you’re competitive. A lot of people b2b will only want to advertise between nine and five because I think that makes sense to them. So there are opportunities in the evenings and you’ll be able to find that by then putting in your evening when I have like 515 to 10pm or 11pm, and then you’ll be able to see your average cost per click during that time. And then you may decide Actually, I want to eat afternoon evenings is cheaper. My cost per lead is 20% cheaper.
data in there but that it will as you can see it’s all broken out for you and you can
find out that and then if you go one step further and you because we will talk about tracking our CPA or cost per acquisition if you’re if you’ve got the every clip has got a unique click ID and if you can capture that on your lead on your website you can feed that information back into Google and even find out your cost per acquisition based on the time that you’re advertising so it could be that Wednesday afternoon is more expensive per click and the cost per acquisition is lower you might want to do then yes absolutely cool hopefully that all makes sense yeah bro okay and then if we dive in to the other thing we wanted to we talked about last week was if you only want one lead day or doesn’t matter how many leads you’re today you can set up a rule to pause your ads immediately on convergence of setup here on just do it again,
Again it’s just a test campaign there’s no data but if I click on the campaign that I want to pause if I get X amount of leads and then go on roles create new role
so it’s a plant that one campaign from action is turned off campaign if so you cannot see if your lead costs are too high you can pause it but just for this example
so this is for website conversion so this is if you’re we obviously talked about chat box this is more leads on your website.
Okay, all website conversions is greater than zero,
it was greater than 061 it will pause that campaign and that’s literally it and you can run that daily
logical one night
Simple as that. So if it’s like you only want three leads a day so it’s like if it’s greater than two more Yeah, yeah, very frustrating. So if you are like a solo person
A single advisor
and you just want to get set amount of the day then you can do yeah Atlanta.
Nice magic just drop value bombs
not just on Facebook ads but on Google Ads yeah
fans were all sleeping outside for charity you can’t get much.
Yeah so I’ll put my link into my head. We’re all doing it but I sort of taking my stake in the ground and claiming everyone in the Facebook group is that because you’ve got a few donations Yeah,
I’m pushed out my that’s my plan. So yeah, check out the blog for that when we were doing the next five days. It’ll be a few weeks.
That will show you that all will probably do some photos of us actually doing it all
so yeah thank you for everyone that’s donated already we’ve got a couple of parts of the mastermind have done it so that’s amazing
and then that will be back next week yes so like it was David wasn’t it if you’ve got questions you want to answer that we can put you dive in and show you and more than happy to do that but next week I think we maybe talk about if your audience the frequency frequency and yeah movies all that saturation I think yeah Robin says yeah the frequency that’s good and that’s actually from will touch on remarketing Yeah, the frequencies quite important Yes. Because it definitely marketing Ops II fewer people that are getting from the more times Yeah, they’ve been able to manage that so you don’t and then there’s you can see in Facebook ads, even if it’s not remarketing if you’ve chosen to target people remain which we’re looking at the mortgage in London or wherever you can see how quickly you’ve got in front of everyone. Yeah,
brilliant. Alright, cool. Thank you very much.