In the world of digital advertising, it is inevitable that you would’ve heard of the term PPC, whether you know it’s meaning or not. But if you are not aware, you could be missing out on the potential benefits that your business could be receiving from it.
What Is PPC?
PPC stands for pay-per-click, which is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your website, as opposed to earning them organically.
Search Engine PPC
Search engine advertising is one of the most popular forms of PPC, as it allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. This method makes it possible for search terms to appear at the very top spot of Google results page. Every time an ad is clicked and a visitor is sent to the website, a small fee is paid to the search engine. For example, if £3 is paid for enough clicks that results in a £300 sale, then a hefty profit has been made and PPC has worked correctly.
It sounds simple but a lot of effort goes into building a successful PPC campaign. Factors such as researching and selecting the right keywords, organising keywords into well-structured campaigns and ad groups, setting up influential PPC landing pages that are optimised for conversion, all make a significant impact on the success of PPC, it’s not just a walk in the park.
It’s also important to consider that search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns, by charging them less for ad clicks. If your ads are well written and landing pages are designed effectively, Google charges less per click, which means higher profits for your business. If you are going to start utilising PPC, it’s important that you learn how to do it right. But we can take care of all of that and more so that you do not have to worry about getting the ins-and-outs down to a tee. All you have to do is sit back, relax and watch the benefits roll in.
We have expertise in Google Adwords – the most popular advertising system in the world, YouTube Ads, Facebook Ads and LinkedIn Ads, all in order to generate successful leads for your business. Google AdWords allows businesses to create ads that appear on Google’s search engine results page. AdWords operates on a pay-per-click model, where users bid on keywords and pay for each click on their ads. Google chooses a set of winners to appear in the ad space based on the quality and relevance of keywords and ad campaigns, as well as the size of their keyword bids. We even have ways of getting cheaper clicks on Google AdWords.
We understand that PPC can be a bit a minefield if you are new to it, however, we have the skills and capabilities to save you the hassle and yield even better results.
How We Can Help With PPC
We will utilise our skills in advertising on a variety of different platforms such as LinkedIn, that can be utilised to target your ads at a group with specific skill sets such as job titles, seniority, industry, location. Or you can choose to exclude people with skill sets in your industry, so you will be more valuable to people.
Amazing Things You Can Do With Facebook Ads
Did you know that you can also create Custom Audiences on Facebook, where you can target your ads at people who have watched 75% of one of your videos. This allows you to know that the people you are targeting will have an interest in the products and services that you have to offer.
YouTube Ads Are Really Cheap
We can also utilise YouTube to our advantage to get ads at little to no cost with True-View In-Stream Ads, where you can reach your ideal target audience and only pay when someone chooses to watch your video. Bringing a whole new dynamic to advertising.
Tried remarketing? We utilise this method so that we target our adverts at people who are already familiar with your brand but may not have made a sale the first time they visited, so in essence, you remind them of your presence and target your ads to them. We have plenty of methods of getting ads across to the right people, some won’t even cost you a penny unless an ad is clicked on.