One page headline tweak cut our cost per lead by over £8

One page headline tweak cut our cost per lead by over £8

A single animated underline beneath the page title increased the number of people booking appointments by 0.88%. But that meant the cost-per-lead dropped by more than £8 each.

Not a total overhaul. Just motion under the headline, using the client’s main brand colour. That tiny signal led to some decent gains, even on an already strong page.

But was it the animation or did the brand colour help influence?

Data results

The data shows that subtle movement can grab more attention But would something like a red colour stand out more?

We’ll be testing that soon!