- Peterborough, UK
- hello@theleadengine.co.uk
- 01733 639049
- 07874 469647
From £0 to over £100, it depends if you self generate or where you buy from.
Having the most google reviews in your location will often lead to free leads. These tend to be better quality too. Someone has decided you’re the best broker locally to them.
You’ll need a Google My Business profile and a physical address that someone can walk into. You’ll need to prove that you work from that address, have access and can represent the business from that address.
You can run Google Pay Per Click ads locally or in any location too. First, you’ll need to complete a financial services verification and advertiser verification. These can appear above Google Maps and some users do not scroll down to see the organic listings. Google Ads is a live auction so the cost per click can vary from day to day depending on the competition. You are however in complete control of your spend and budget.
As you pay google for clicks, your cost per lead is calculated by how many leads you generate from the clicks divided by the cost.
A click cost can range from £0.90 to over £15 depending on what you are targeting, the relevance of your ad and landing page.
From experience the smaller your audience (local rather than national) the more expensive it tends to be.
At The Lead Engine we use Google Ads as a source of profitable, quality mortgage leads for our clients. The actual cost per lead may vary but our focus is on the cost per lead that will result in a completion. Brokers consistently see a cost per completion lower than they pay out to introducers whilst retaining full control.
None came from eBooks, email lists, or social media. Instead, they:
No gimmicks. No fancy tech. No rates tables or calculators.
Searchers saw they had solved that problem lots of time before. Had all the relevant faqs. They are actual real people, who love what they do and proved it on a web page.
Funnel Shmunnel.
Many brokers prefer leads from a different location (with higher property values), some aren’t bothered with location. The majority prefer to target by mortgage type. This could be by employment, income, bad credit, remortgage, property type. The list goes on.
Google is an excellent source of consistent, quality leads and gaining these organically is in reach of businesses of all sizes. When it comes to organic Google doesn’t care how big or small your business is, or the size of your budget. It cares whether people can find the information they are looking for.
The great thing about mortgages is there are so many different scenarios where people need advice. Take remortgaging for example. People don’t just search “Remortgage” they have all sorts of questions around the term, the rate, what equity they can pull out, can they build an extension. The list goes on.
You have all the product types, then people who have quirky credit, unusual properties, different income types.
There are plenty of opportunities, it’s just that the best leads are earned. You need to earn the right to rank on Google.
Here at The Lead Engine we have dozens of brokers getting consistent organic leads from Google. These brokers range from a one person AR, to a handful of advisers up to 50 adviser firms.
This is Alex!
My name is Alex Curtis and I’ve spent the last 18 years working with financial advice businesses to generate leads through their own website.
My team and I have many success stories building and growing sustainable, profitable lead pipelines for our clients.
Our mission is to ensure that when someone searches online for financial advice, they find an adviser and not a lead generator, who will sell their data.
You may have seen us on…
This podcast is designed to help advisers understand what’s possible in digital marketing so they can feel confident and excited to generate more online enquiries.
Most Popular Short Videos
You may have been on one of our network webinars?
We love collaborating with networks and often host ‘pitch-free’ webinars to help give advisers some practical advice on how to generate more leads.
These webinars are often recorded so ask your network where you can watch it back.
The Lead Engine, Brightfield Business Hub, Bakewell Road, Orton Southgate, Peterborough, PE2 6XU, United Kingdom
Company Number: 10729849. VAT Number: 269396545. ICO Number: ZA440224
