084 – Mark Pittaccio – Anchoring Your Fees & Positioning Your Service

084 - Mark Pittaccio - Anchoring Your Fees & Positioning Your Service
084 - Mark Pittaccio - Anchoring Your Fees & Positioning Your Service

“Price is only an issue in the absence of value”. Mark Pittaccio pretty much gives us the script we can use to position our price and service.

We also discuss the concept of anchoring when it comes to fees and why “Free” isn’t always what it’s cracked up to be.

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