We make the most of Facebook Custom Audiences where we target our video ads on Facebook at people who are already familiar with us and what we do, to generate more leads and drive sales. With Facebook Custom Audiences, we are ensuring that we are targeting the right audience.
Custom audiences looks at video engagement that helps to find the right audience for your products and services. Create a video about your products and services, upload it to Facebook to publish it to your page and make your custom audience. With an Facebook Ad Account, you can create custom audiences of people that have watched a certain percentage of the video. We usually target people who have watched for 70 – 75% of the video, but it’s dependant on the following.
This enables you to get your ads across to the people that have watched the percentage, who will be familiarised with you are, as a business and what services and product you have on offer. This technique can potentially generate a lead or even better, a sale as you can target people who may not have been ready to buy or obtain a quote in the past, but if they are reminded of your presence, with an ad displaying an unmissable offer, they may be more likely to be ready to make a purchase.
It’s really that simple, but the benefits can be significant. There are plenty of other custom audiences, that we will cover in videos to come. But give this method a try and see if it works for you.