Quick Wins – Keyword Research
Live Marketing Conference Recording From December 2017.
It all starts with a search box and the words that are typed into it.
When people take to Google, it’s because they experience the need for an answer, solution, or piece of information. For example, if they wanted to buy tickets to a concert, or if they wanted answers to a specific query like the name of something or the best place to go in a certain city. Search engines are a go-to place to help provide people with the most relevant answers.
People will ask certain questions about a product or service to a search engine, in hopes that a web page can answer it. Search engines have to try and figure out if someone asks a question and arrives on your website, will they be satisfied with what they find? Will your website help answer their question? This is the primary question that search engines try to answer billions of times daily.
However, a lot of the SEO work that we do is not just done in order to please search engines like Google. We do what we do so ultimately it’s the user that benefits from it the most. So we ask ourselves, what are your target customers looking for, and we make sure your site delivers the answers to them. Once you understand what your target market is looking for, you can reach those users more effectively. Which is where keyword research comes in.
Keyword research can be one of the most important and valuable activities in the search marketing field and ranking for the right keywords can either make or break your website. By researching your market’s keyword demand, we can learn which terms and phrases to target effectively with SEO, but also learn more about your customers as a whole.
Keyword research allows us to predict shifts in demand, respond to changing market conditions and produce products and service content that web searchers are actively looking for.
In order to find the best keywords to track, we have to find out what kind of questions customers ask. We will answer these questions in using a keyword and content. Luckily, with Moz’s Keyword Explorer software, we can track that keyword locally or nationally, and it can show us where your website is ranking for that keyword. It can also tell us how many times the keyword has been searched for on average per month and how difficult it is to rank for it.
Moz’ Keyword Explorer gives us thousands of keywords that people are searching for around your product or service. It’s known that 70% of searches lie in the “long tail” of search, which contains millions of unique searches that may be conducted a few times in any given day but when taken together, comprise the majority of the world’s search volume.
Long tail keywords often convert better as they catch people later on in the buying cycle, where people know specifically what they want.
But we can take care of all of that for you and more. We help business every day achieve better rankings on their pages because of our choice of keywords, search terms and content. To find out how we can help with your SEO, contact us today.