052 – Thomas Honour – Mortgage Broker

052 - Thomas Honour - Mortgage Broker
052 - Thomas Honour - Mortgage Broker

This week, I have got a very special guest, someone that was at our financial services brand accelerator conference, they actually stepped onto the broker Q&A panel at the last minute. I’ve never actually met this guy in person until the event and just casually asked him as you do, but the weird thing about kind of social media and people that do video content on social media is you kind of feel like you know them a bit already from their content. And we do actually talk about that a bit.

Now, one of the weird things about people like this is they would be an incredible client for us as an agency, but I’ll never pitch to them and I didn’t think I would ever have to because I didn’t They’ll need to because they’re generating leads themselves already.

They’ve kind of got a clear vision of what their businesses is who they are, who their customer is. They’re creating content and they’re generating leads already. Hopefully, they’ll only ever need marketing support when they want to sort of grow and expand.

So they get the next step for them would be maybe if they wanted to hire another advisor is try some Facebook and Google ads.

So this is if you haven’t guessed already, it’s Thomas honour.

At our event, he said something along the lines of “I’ve only been doing video for a couple of months, but I’m getting a steady flow of leads already.” So it can be done. I want you to hear it from the horse’s mouth.

See for yourself what he’s doing just follow him on social and follow people like Ash Borland and Jim Smyth. Amanda Marsden, Jonathan Warren, Pete Matthew as well.

051 – Knowledge Bank – Nicola Firth

051 - Knowledge Bank - Nicola Firth
051 - Knowledge Bank - Nicola Firth

One tool I keep hearing positive reviews about is Knowledge Bank. You’ve probably heard of it or use it already.

For both new brokers and those who are really experienced keeping up with criteria from all the lenders is a tough ask. Knowledge Bank does all the legwork for you.

I also have managed to get you a cheaper price than if you sign up with Knowledge Bank direct!

How To Improve Your Contact Rate

Thank you page

Add a video to your thank you page, let people know you and/or your team so they know who they will be speaking to.

Share your phone number, let them know exactly what phone number you’ll be calling from and ask them to save it to their contacts (so they know it’s you).

Auto SMS

Make sure you have the permissions to do so but you could send a SMS text confirmation thanking them for the enquiry. Let them know who will call and from what number; we use Zapier and Twilio to send the text.

Email sequence

Again, make sure you have permission to email the prospect and create an automated email sequence (we use active campaign).

Rather than chase them and let them know you’re trying to get hold of them. Just add value, send case studies. Treat it as a branding exercise, we get more calls from prospects this way. Don’t come across like a desperate salesperson.