Imagine having the confidence to trust a lead generation company to not totally burn through your marketing budget with nothing to show at the end of it.
Would be refreshing, wouldn’t it? And it would certainly make a change from what you’re used to.
Not Just Any Old Lead Generation Company…
Here at The Lead Engine, we like to do things a little different in comparison to traditional digital marketing agencies. We know its a big ask to put your faith and trust (and money) into a lead generation company, especially with so many cowboys around. But we are here to prove that digital financial services marketing and lead generation doesn’t have to be like the Wild West.
We want to prove to you that you can trust us and that before you do business with us, we’re not just after doing business with any old Tom, Dick and Harry. Because in some cases, we find we can’t help everyone and at the moment we can only work with a few clients each month. But when we mutually decide that we are going to work together, we want to be sure that it’s going to work for both your business and us, too.
Generating High-Quality Leads, Nothing Less
As a lead generation company, of course, we are concerned about generating leads for your business. However, we are more concerned about helping your business grow as a result of the high-quality leads we are generating for you.
We could get loads of cheap leads for you, but there’s no guaranteeing that they are going to be of any value to you, which is not what we are about – it’s a waste of everyone’s time. Instead, we utilise our tried and tested methods which we know will strike gold with customers.
Digital Marketing is 50% Psychology and 50% Technology
We believe that digital marketing is 50% of psychology and the other half is technology. In digital marketing, it’s a common misconception that you need to be a techie in order to be good at it… Wrong. Think about it, it’s all well and good having a technologically-fancy website, but the messaging has to speak to someone in a certain way that appeals to different parts of the brain to encourage the buying cycle.
We have invested time into understanding certain techniques that you can use in your messaging throughout your website, landing pages, ads and content, to really speak to someone, that will definitely strike a chord with customers.
Did you realise that there’s a part of your brain that acts as the brain’s attention gatekeeper and decision maker? Well you do now and there are certain things, we as marketers can do to appeal to it. For example, bringing up the pain points of your customers and then stating how you plan to alleviate the pain, is just one way. And trust us, you’re customers will thank you for it.
Also, as a business owner, you may feel tempted to make a song and dance to customers about how great your product or service is and bombard them with the benefits of it, however people aren’t as concerned with it until they know for certain it will benefit them and they can see the tangible value of it. What people really want to know is how your product or service is going to be of benefit to them. These are just a few of things we utilise as a lead generation company, and with our clients, which has seen our success.
Make You an Expert In Your Field
Another thing we do is make you and your business stand out by being an expert in your field, and it has seen our clients success when it comes to obtaining more leads. Think about it, with all the competition out there, customers want to do business with the best, and if you stand out as being an expert in your industry, you’re one step closer to obtaining the type of high-quality lead that you’re after.
People Do Business With People
We also like to use a technique that is unique, but works. You may or not be aware that people like to do business with people, therefore, you can utilise the one thing that you have, that your competitors don’t have… Yourself.
You can stand out amongst the rest simply by utilising you. All you need to do is make it obvious from the start who a customer will be communicating with and you should start to see success.
If you’ve taken a look around our website you would have noticed that we utilise this method ourselves, which has resulted in us seeing success as we have obtained more enquiries, just by making it clear who someone will be doing business with. By doing this, it gives you a chance to introduce yourself, build rapport and give someone a reason to trust you.
People are also more likely to request a call back if they know who they will be speaking to.
Do You Want To Know More?
We can't help everyone, but what we can guarantee is we'll be honest, transparent and only propose that we work together if it's going to be profitable for you.
If we can't help you, we'll give you a bunch of things you can action yourself that will make a difference, we're confident that if we do speak it will be time well spent.