Facebook Ad Approval & Scheduling Facebook Ads

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Transcript

Hello and welcome to this week’s talking ads. And we’re going to be following a similar format that was a few weeks and we don’t necessarily bought So as you’ve seen along and but we can hopefully give you some tips on some things that have been coming up in the group some questions that people have been asking. And so first of all, we’re going to talk about as not being approved because of a disclaimer, and how that’s actually not necessarily the case. So Tom’s gonna go through that one. And then Alex Scott, a little hat as well around scheduling arts for a certain time, which I agree with you. So Tom will start with you.

Yeah, sure. So I think there’s actually been a topic for discussion The group was yesterday, I think it was approval and interesting, interesting. One thing that was okay, was the disclaimer, then what you’re saying with the people we were nothing is only put about two brokers have asked for the who’s compliant to set the display music on the ass. As I say, it’s up to interpretation, whether that’s, you know, for each compliance department, whether it’s right or not, and you should go back whatever that is. But yeah, just just interesting, sort of, from our point of view to see. And also I think the swing about in terms of whether the is whether there’s an approval issue in terms of getting the disclaimer on that because what you’re not allowed to do on Facebook is making assumption about someone. Yeah. And a lot of disclaimers are framed with the you cannot, you cannot do this.

Yeah. So if you pull up the first year to the one that was approved, yeah. So this one was approved, and this was fine. It’s all around and you’ll see at the bottom there in terms of yet you’ll hate my repossessing he’ll keep up repayment on your mortgage, and that also yet approved through fine. And then in terms of the one that wasn’t approved.

Again, same disclaimer, I think there was actually caused the debate at one point about whether this was the issue. The issue actually wasn’t that it’s actually the issue if we see above in terms of the question, How much could you save? So one of the things that Facebook doesn’t like, which I think is probably most common thing people tripped up on is asking the question or make an assumption that someone Yeah, say could because people often like to do that to try and make it relevant to the audience. And problem is, you’re not allowed to make assumptions about people in the audience.

Yeah, so you’re not allowed to say things. So for example, you wouldn’t be allowed to say, Are you looking to remortgage, you could find a better, right, if you did, whatever, you’d have to say, people that are looking to read mortgage can find a better rate by whatever you’ve got, almost like, make it make it. Yeah, and that’s one of the most common things with terms of people often get tied up with the disclaimer, when it’s actually not necessarily the issue. So here’s that Facebook warning you can see. And so in terms of Yeah, as a direct question, or makes an assumption that the users personal attributes, so yeah, the Facebook users don’t let it get you down, or your customer either. So yeah, those those kind of such as you continue to make it general over people.

Yeah, and that’s where the most common disapproval that we see more the other ones is worth mentioning. The outside on there was also 10 over an image. Yeah, so we don’t really use that money title in this text over an image. But you do want to use it, it’s got to be a quarter of the size of the less than 20% of them don’t fit sorry, yes, and 20% of the image sizes, that’s just be aware of, but and then yeah, if you’re, especially if you’re compliance, saying, you’ve got to have the disclaimer on the image, then you’ve got 20% to do it, I would try and challenge that as much as possible, because it feels a bit off putting on the event, I think, at least in this one, the ones that have been approved that, although it’s in capitals, it’s you have to click the More to see it.

So it is in there, but it’s not hidden away. But it’s not really bold, and you’re not a negative message there straight away. So if you have to, if you’re, I’d say, if you have to need it on their CV, you can get it as part of the tax and put it in the bottom like this one. And even if it’s in capitals like that, and but we do know a lot of networks don’t require that as well. Yeah, naturally, and also is worth noting that we don’t actually see much difference in performance between those that do and don’t have, that is one of our one of our best performing ones. Yeah, yeah. So yeah, a lot of people don’t click that more dream only just, you know, the headline does enough.

So, so yeah, so it’s interesting, because I was getting confused. I always thought it was like, anytime you you and your It was a problem, but it’s actually when you put that question mark, and it’s just all you would have a big issue with the disclaimer on Facebook. Yeah, yeah. Yeah.

So it was David and greatest today. So we’ll drop a link to David. He’s not watching live just to check that one out. And also in my mastermind, as well, we had an issue with that as well. So clear that up with him as well, because he’s been approved. Now with the original disclaimer. Yes, yes. Right. Cool. All right. Brilliant. Okay. So yeah, I we’re going to talk also about scheduling ads to switch over to the desktop here.

So smart won’t actually go through your spreadsheet first, actually. But basically, what we found on chocolate out first, if there’s nothing incriminating, you know, Skype conversations is not what’s up. Okay, so. So you’ve got so this is basically. So this spreadsheet shows how the delivery of ads spent over time. So this is an example of what we ran over a three day period, it was see how our ads were delivered was mentioned it we did it on a daily budget, and you’ll go through society at lifetime in a second. And you’ll see in terms of that column D at the time of day, the reason it’s not comes up a few times is it’s okay.

Sorry, no, it’s not the same thing. Okay, doesn’t matter. Anyway, in terms of use, go down, that sort of amount spent, the total amount that we spent throughout the three day period was about 70, 69 quit. Yeah, we actually spent half of that I think it was about sort of, as you get up 35 new is is a 10 1011 o’clock and 36. Yeah, okay. Yeah, that’s right. So basically, what it’s all goes through to show is that you need to be sort of maybe a bit more aware of how your budgets basically being muted.

I know you’ve got something that so flashed up to us after a few days of this campaign running. Yeah, actually, we might want to look at this a different way. Absolutely. Because your prime time here, you’ve got evening time we’re not a lot of money has been spent, which ideally, you know, six o’clock, that’s when although and this one we normally we find the evening as got more leads coming in.

But yeah, it’s interesting that in that prime time after work, and lot of people on their phones, that it wasn’t spending a lot of budget. So we’re just been testing this or recently. So what Facebook say is, you can only schedule your ad set to run if you use a lifetime budget. So whether you say I want to spend 100 pounds over two weeks. And then so if you are asking me, why wouldn’t you earlier and I kind of said that when that lifetime budget has been exhausted, you have to then set up a new campaign and do it again, you lose everything that you’ve learned from that come and you start fresh and sometimes starting afresh is good. And sometimes we do that if if a like an asset or campaigns not working very well. But I’d rather be control of that and have a daily budget and run things over Hong Kong is really useful stuff.

As always, nice little comment in there. Doesn’t say who it was sorry. Oh, but it have just made it come up on the screen. Look at our overall faces. Don’t know how to get rid of it. So we’ll just keep that in there. Yeah, great.

Okay. So. But as I said, we prefer to do daily budget, because we’ve got campaigns running all the time, we want leads coming in all the time. So I found a bit of a hack this week is a bit awkward, though. So I’m going to run through it with you. And I just need to get some why that’s the way here.

Okay. So I’ve got let’s say, this real mortgage campaign is off at the minute. And he says, I’ll test accounts is not spending any money. But essentially, if I go in and click that campaign, and I can set a rule, and I can create a new rule, and OK, so the rule is applying to this one campaign. So if you’ve got multiple campaigns, you gotta do this, obviously, for each one. So my action is to turn off campaign when this condition has been okay. I know, because I was, I believe what we’re doing here is, so I don’t know if you need to do this bit. But I’ve only worked I’ve only done it.

But I’ll tell you what I mean. So it seems like you have to have can conditions in there, although you’ve set the campaign there, I’m adding this in, which is kind of doesn’t make any sense. But as it’s a hack is having to work. So I’m just putting the campaign name in here. So if I’ve got this campaign, and the campaign contains that name, it doesn’t make sense. But I think you have to put the condition in there. Hopefully, that makes sense. Yeah. Okay. Cool. And then you’ve got your schedule. So this is where you put in a custom shed your so

Oh, okay. Right. Okay. So in my other account I had to do in Pacific time. So just double check. So we’ve got another a CAD CAM, which we didn’t actually set up to might have been the way it was set up. Um, yeah, so I was testing this early with a client and, and it would only let me do it in Pacific time in American time. So as you can see, I’ve got the calculator ready to go.

But if you set up your account properly, this makes it much easier. Fantastic, right. So it’s going to turn off my account from 12am in the morning until 6pm. So I’m not recommending these times. By the way, this is just me saying, if you want it running off in the day, yeah. And do that for every day. So choose Sunday money, you know, do repeat that whole thing. I could do that now. But I’ll just obviously bore everyone. 6pm. I do that every day. Yeah. Ok. Cool. So and then you’ve got to use an email notified when it’s running. So if we just call it the off rule, and we create that cool, but we also need to make sure it comes back on again, to create new rules.

So make sure to click the campaign that we want. There’s rules create a new rule, and we want to turn on campaign if the name campaign name equals the name, it will be case sensitive. So like I say, you might not need to do this bit. But I’ve just been playing it safe, like to have a condition and then custom. But this time, I’m doing it from 6pm until 1130, because it won’t let me do to 12am. So it’s a bit of x is that half an hour between 1130 and I’m not sure it’s gonna be on or off.

But again, do that every day, and then call it on then create. So if I had set every day and done the same settings, this campaign would only come on between 6pm and 1130 at night? Yeah, and that is my little pack. Yeah. Which, yeah, so it’s one for to test. So I think we haven’t we’ve, I’ve literally sort of recently discovered it. And it was based on an assumption, and a lot of the times things that we assume should work don’t, so don’t do it and blow me for just test it fine. If you get better results. But in general, logically, it makes sense that that will work better for our campaigns.

Yeah, as one and also it depends on the brokerage and have some brokers in the 95 because without office, but some forget in the evening. Yeah, either. Because that’s when conversion rates may be higher, because people are easy to get hold of an evening. So the apps right away so it’s those kind of things as well. And also, you know, the same with weekends into the site mornings, we’ve always found typically convert quite well. Yeah, for these, we tend to get fed for our money.

And just one last thing that might be a good one for next week is where you can set the condition for campaigns turn off when you reach get certain amount of leads, you certainly can say, if you have a daily say you only want five leads a day. But yeah, so he can handle in terms of capacity. Yeah, and say you have 20 quid budget or whatever or physically, but you say, if you take the fifth budget that you reach to have a great day, yeah, research five leads for the 25 quid. Yeah, the complaints, which is off with in terms of so you actually save the money because you can’t make any money?

Absolutely. So definitely, one thing for our mastermind those guys, because we are kind of where they want X amount of leads per day, rather than want to spend X amount of days we’ve got some clients that want to spend whatever it is per day got, I’m thinking that business finance one, they want to spend thousand pounds on Monday, Tuesday, Wednesday, and nothing for the rest. And they were doing that on Google. Google makes it really easy. But thanks, Moon is obviously it’s a bit of a hack around to do that every good point. Some people just want them during the day. So maybe that will work on this is a mix.

Absolutely. So there is no like one or two when it comes to like sketching in and you got matching up what we said think you probably get more for your money in the evenings in terms of the amount of leads going through. But then if you’re going to be reading them, you could argue that you’re not getting them in the day when the more expensive when you like, yeah, I’m also happy to call it an evening then it’s depends on the broker broker.

When when I was freelancing as a Google Ads consultant with pension company, we were spending about 40 grand a month and one of my winds was bidding differently during different hours of the day. And because we were tracking right back to sail as well as it wasn’t just getting the lead costs, it was around cheapest. Our best leads came in this certain time. And then it’s really easy and Google so we could do that as a have to do Facebook ads, and they can show maybe next week, then we’ll show how easy is to do the bid scheduling. Yeah, and Google ads. And then if you only want to lead a day and pause your campaigns, what do you got to leads per day on Facebook? We can do that as well. Yeah, audio grip, and that’ll be it for this week’s episode.

Next week as yet. We’ve got some things coming up. So exciting. So tune in and yet yes, I’m just gonna one last minute plug of the podcast. Thank you ever so much for listening. It’s been incredible. So the numbers coming through on people listening has kind of exceeded my expectations, and even kind of the last week so I know I spoke to a lot of brokers because we’ve been people have been applying for the mastermind. They all they all mentioned. Pete, Matthew and God. So it wasn’t people that worked in financial services as kind of like all I’ve got loads of marketing experts lined up. But actually Jake, he was on last week. He’s almost got many downloads as God and he’s a LinkedIn.

So yeah, thank you so much, everyone for listening and for keeping listening as well. If you haven’t seen it, if you go to iTunes or Spotify is lead generation for financial services. And that is out every Tuesday. rim. Cool. All right. Cheers. Thanks, everyone.

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