Why We Don’t Retarget Everyone

Retargeting is the process of targeting ads directly at users who have previously visited your website. It can be through banner ads on display networks across the website, videos on social media including Facebook and Twitter or pretty much anywhere where you can place an advert. Targeting users who have already had an experience with you can prove to be highly beneficial for your business, as it can put you one step ahead of the game as you do not have to establish a bond or attempt to reach them early on in the buying cycle.

However, it can be even more beneficial if you didn’t target your ads at just anyone, but with specific groups, which is made possible with Google Analytics, where you can create separate groups for who you want to target and serve different ads to based on factors like how long people have spent on your website or if they have downloaded a brochure from your website.