welcome to my jargon busting series. This is for anyone that’s been into Facebook ads. If you work in financial services, you’ve had to look at the results. There’s loads of columns on a table and you have no idea what they mean.
This is for you.
So if you’ve looked at all the columns, you’ll see link
clicks and then clicks in brackets all link clicks are when someone clicks like the call to action on your ad, whether it be learn more, watch this, send a message or whether they’ve clicked on the image or any kind of hyperlink that goes to your website or whatever it is you’re trying to do. So link clicks are what we look at, see how the ad has been effective of them clicking on a call to action.
There’s more information on Facebook’s help pages