Car Finance Case Study

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Transcript

really going to finance in terms of so when we’ve done this before for finance was really good

because car finance a lot time everybody wants it but not everyone can have it yeah so it was really good for actually finding who your perfect customers are and then you cross cross match it with the intent audiences like looking for car finance or or whatever it was and yeah we worked really well for us we got really really good value leads yeah and all the ones that came through where the right types of people and because we need based on that look alike audience that it was there were the kind of people that we want to target and we found actually because that’s a good example of google versus facebook where we were getting leads on google for was it like 2018 2018

to 20 quid and it was all that stacked up for them and it sounds a lot for free in terms of the night i was kind of our target wasn’t

and then we did that look like we have 10,000 customers that they was about 10,000 wasn’t it not far off yeah and then we impose it in face with credit look like and then it was like five quickly

was particularly

and then if i remember rightly it converted to a sale just that fraction better than the google ones it was like yeah we treated it as like it’s the same quality yeah no it says we’re already talking about a half percent yeah yeah hops and well but yeah interview was was just as good so that customer acquisition we just slashed by like for a quarter essentially it wasn’t it was quite pricey in here