017 – Ash Borland – Mortgage Broker Case Study – Just Getting Started With Video

017 - Ash Borland - Mortgage Broker Case Study - Just Getting Started With Video

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017 - Ash Borland - Mortgage Broker Case Study - Just Getting Started With Video

I found Ash Borland on Linkedin and was delighted that he’s consistently using video to market himself. The aim is to catch up with Ash every 6-9months as kind of a case study to see the effects of social media on his business.

You can find Ash:

On Linkedin: https://www.linkedin.com/in/ashleyborland/
Twitter: https://twitter.com/ashborland1
Instagram: https://www.instagram.com/ashborland/
YouTube: https://www.youtube.com/channel/UCE5HX-wCyxdar6zDVdUOOBw
Facebook: https://www.facebook.com/ashborland/

Hello and welcome back to the lead generation for financial services podcast. And my name is Alex Curtis. I’m doing something a little bit different this week. So I’ve got ash ball, and he is a mortgage broker. And he’s sort of not entirely at the beginning of his journey, but is it very early on in his journey in terms of these creating video content is using social media. I saw him on LinkedIn. I think someone local to me like something that he did. And I thought, Oh, this is cool. Someone as a local broker, they’re doing video I’m going to see what this guy is up to. And then eventually we got chatting and thought it’d be great if we get him on the podcast, chat about what he’s doing it and then what his plans are and then catching up with him in like six to nine months and using it as kind of like a case study and just seeing that progress and the benefits of creating content as a mortgage broker. So let’s dive straight in.

This is my chat with ash Borland Hello everyone and welcome back to the lead generation for financial services podcast and this week I’ve got another mortgage broker I’ve got ash bowling with me ash How you doing? Very good Thank you. Yeah Do you know what I was meant to ask you about how do I pronounce your last name so i think is it ball and is it Borland it’s all learned however

we obviously been chatting for a bit before we recorded and I think that was one of my questions I should ask but I just

got it right so we’re all good you spelled it right so that’s the best

I have to have made that mistake before going live with a guy called Gary any are two hours in his house and we nearly went live with the wrong spelling so has been done before recently I had a guy who’s Paul is named Paul with the W yeah I did it pa w

that was the worst email possibly said

Is he thinks proceeding with

Yeah, he’s going ahead, you can make mistakes and things still work. That’s what I love. Exactly. Otherwise I would be out of business because

the amount of times I just winging it through life and seeing things things are going right now as it was dyslexic so it’s one of those where I can’t I’m the mortgage advisor calm read Cartwright can’t spell and can’t add up so where’s the charm I’ll be quiet

well you you wouldn’t have heard it yet but there’s a guy called David Thompson that will be on the podcast before you He is dyslexic left school with no qualifications sold his brokerage for five of your English million pounds

so not not an issue when I didn’t know that he didn’t. He didn’t tell me that before.

Lovely segue into the first episode.

Brilliant. So I found you on I’m pretty sure it’s LinkedIn. I think because you’re kind of local to me. I’m in Peterborough, you

or Cambridge, why aren’t you and you’re working in Sundance and I was like, wow, there’s a mortgage broker doing some video. And I was like, this is, this is amazing. I thought maybe I’ve inspired someone that’s like, no, never, never heard of me. I never do.

But it was awesome to see. And I thought, I’m going to, I’m going to follow this guy. And we, we had obviously some chats here and there, and then you’ve listened to the podcast since and you seem to like it. And what I wanted to do because you’re sort of is about five months into your role at the minute as a broker. So five months into my with my new firm 18 months before that as well. Brilliant and you were an estate agent before That’s right. Yeah, yes, I washed my sins,

mano. I one of my friends used to be an estate agent in London. I’ve heard some awful stories which

I’ll share I’ll share one in the you can either confirm or deny whether you’ve seen it happen so so I went well well also set right max I think was like 2008 yeah do you know Rob? more progressive prophecy

because I’m yeah I was half that so no idea

yeah okay yeah we all know Rob yeah so my next door neighbor growing up was Rob’s first employee and he before then he worked as an estate agent in London and then Rob does all these property investment conferences and things like that and and then my Max Simon would go on and because he was estate agent he would help the developers build relationships with estate agents and he was saying some of the things that he saw happen was like one estate agent went on holiday and he locks the keys to the house that he was selling in his drawers and no one else and then the other agents could go show anyone else

So we didn’t lose the sale and the commission. It was it was that cut through shopping.

I know. And everyone was amazed that those sort of things happen and kind of think about so well, if it’s a bit if it’s a big deal, it’s obviously the wrong thing to do. But I don’t, I don’t condone it. I can see why someone might want to lock the keys away to get

a massive commission deal. Yeah, I definitely have not done that.

When I the way I phrased it was like, have you seen that

I’ve seen that. I also have a little silly thing with that is I actually went my other half is from Cyprus and we went on holiday to Cyprus. See our family and I got text when I left the plane. Because I’ve got a set of keys in my car was parked in Stansted

for three weeks

totally by accident didn’t

drive down there, use the spare key and open it and oh my god. Amazing. Brilliant

can be done on purpose.

Brilliant Tanya so the the idea of this episode is I think and I said to you on ID mg I said if you keep doing what you’re doing i can i can see this working for you in terms of doing like the video content everything like that and you’re sort of the sort of the beginning of that journey of that so the idea of this episode is the catch up with you now and then hopefully we’ll catch up in like six nine months see how things have progressed with these still doing the same thing so you’re already talking about creating like a network group and doing all sorts of different things that are going to generate new leads but this this talk about the moment then you decided you kind of wanted to switch from selling houses to do in like the finance of it okay

okay

there was a question

the question

yes so I am when I bought my own house what happened with it was housing estate agent for

Really about four years and I enjoyed the job I really did. But when I bought my own house, it became really, really clear and it sounds I had no idea what I was doing.

I was selling these houses Yeah, so I was advising people to do stuff that really I didn’t understand.

And I met a mortgage advisor, the guy did my mortgage, funnily enough,

I’m going to be I you know, he did a really good job but when I met him, I thought, Oh gosh, this is something that you can have more influence more impact and actually help more people that is genuinely what happened. Yeah,

he’s in he wasn’t that great. And so I thought, Okay, well, if I combined what I know from my stage and then I combine that with learning the mortgage side of things that I could be a bit more that could be my niche that’s where and so that’s how it started

when in stayed in my same company. So I was in corporate and I moved to cross into the financial service.

kind of learned that way.

And now really has been the last five months, I’m really able to, to become, I want to become

awesome. Brilliant. And then so how are you getting your light leads at the minute because you’re obviously working with fairly icon on the site, how many how many other advisors you start working with? And do you get given leads by the company or you? Yeah. So right now I get leads from I work with agencies because that’s kind of my, my forte. Yeah, so within a state agency still, because what I’m looking to do is be like a, like a whole mover die. So I do deal with agencies and I see them I’d go in there three times a week yeah, it’s gonna be in there all the time. Yeah, and I spend time at head office we have an orphan client banks, I’m just talking to those by Einstein and get leads from from the social media, which is good, where it kind of happened really, so I’m starting to get those as well. So it’s a real kind of wealth of

mixture yeah just very different from what it was six months ago where it was just that corporate state agency environment so it’s a completely different world really for me now awesome I think it’s great that you’re not just relying on the leads that you’re being given because I’ve spoken to

I lose count of how many brokers where they’ve gone from one role I was speaking to one person she she she you had been given estate agent type leads yeah and she was saying all my the standard conversion was like one in three she was expecting like web leads to convert in the same way like

I don’t have I don’t know how to break into I said have you spoke to any like brokers that are dealing with with web leads are you confident because I’m going to be honest I don’t think I can supply you leads that are will have a 33% conversion to say I just Yeah, I don’t think that’s going to happen and it was

This person had just dive straight out of that role into this self employed role with like,

no experience no no social media not like no nothing and it was that it is a completely different animal isn’t it? It is it really is and I I definitely am guilty for that when I first started so when I came over to so that when I’m at work for a fully light for financial planning firm and I expected like say when you’re in the agency the case sizes and massive you ever you know, people you meet are people who are buying Yeah,

but when you go into that, you know that world where it is literally just calling 10 people to hold the one person says yes, it was very, very different can imagine very much. So I do keep myself a little bit think if I was back in agency. Now, having done six months here, I probably absolutely clean up because yeah, just kind of like you say it’s a bit of a silver platter when you’re in when you’re in that corporate world. They just hand it to even book in your diary.

Wow but then so but are you preparing it now though yeah it’s been a massive learning curve of massive learning curve but I love it yeah absolutely love it it’s such a better it’s got really don’t want to disrespect the others because they are really good and my family work within that as well but it’s expensive for me because I’m a bit more there’s more freedom and I’m getting a creative person so I can’t really I don’t like

rules

Me neither

it’s kind of cool then there’s that bridge if you’re quite entrepreneurial in the role that you are you kind of got your little mini business of you with the but working with other people under underneath the sort of another brand and you and you’re so you’re it seems to me like you’re creating a bit of a personal brand that goes hand in hand is going to benefit you and the the guys that you worked for. Yeah, and that’s

the MD he’s completely on board with.

So that’s kind of the strategy we worked out together and you know he met me the minds of you and when we were chatting and and I kind of told him my vision of where i think i think i think where mortgages and mortgage advisors will go where the property industry will go and they told Matt and then he said okay pretty much I’ve got got

freedom to do it because I don’t know too many people

but it is one of those where it’s been brilliant really good actually amazing awesome so where do you think it’s good for them I I’m presuming you’re thinking people are it’s going to be more online he thinking Pete things are going to go I mean there’s already like the first kind of like paperless mortgage on offer from some of the banks and things like that I saw something more we strategy called the ladder Have you seen that then all that is yet but that’s like a hybrid that that was like a hybrid mortgage system so I was that was that yeah i think that so that part I think but yeah, I think the whole

Industry I think what’s going to happen is I think the property industry so like the stages and stuff that is a

it’s not dying industry but I think it’s gonna be industry that’s going to have to go through an entire like revolution really yeah disrupted already hasn’t it by like the purple purple bricks so I’ve got no it’s not talking about profits with mortgages here but yeah purple bricks everyone talks about them as if they’re the future but they’re not they’ve come in purely to disrupt you can see all over the stock was that they’re there they’re not they’re struggling now but they’ve done their job yeah and I think they’ve shed light on the fact that that industry needs to change and and no matter what we do as mortgage brokers we are tied to the how’s it how’s the industry so I think the personal brand service and nourishing and all of that stuff that’s where you’re going to make your money so it’s that you’re going to have to be a service as opposed to just selling products and that’s what I really do believe that’s what

Go whether or not I don’t know where it will go into within that but yeah but give it 510 years anybody who’s doing what they’re doing now I truly believe it will it will be there so I think because even if you could do as everything online people are still going to get declines and don’t know what to do they’re still going to be people who think I need some help some advice the best way I suppose especially like entrepreneur business owners they’re always going to want to get advice and they’ll be the type of people that are going to want to kind of get the best you know work different ways they’ve been more creative in terms of get better deals

and then yeah they’re just be like seeing ads on things that social media like prompting people to remortgage I think there’s always going to be that and there’s always going to need to be advice whether everything’s online or or not. I think the for me what I love about brokers is that they can they help people get like

better deals than just going to your your bank and I think it’s invaluable as well. I love working with them and then speaking to them as well that the same reasons you got into it people still been doing it for like 20 years they still get a kick out of helping someone like move house as well. So it’s it’s a lovely job I mean it really is. It’s the best thing I’ve ever done. I wouldn’t do anything else

but you will see me and I’ll be working with Tesco.

We are catching up with you in 6911 thing I did I did pick up from so I went on your YouTube channel didn’t know if he knows some videos from 2014 on there

do you want you want to introduce that that

so before I became an estate agent yeah I actually am a fully trained former wow and that’s actually where the video stuff come in. So I was as a kid I was a fully trained that wasn’t

dancer, singer actor, all that stuff and then at 2122 decided to do something else after obviously that was 150 grams with scholarships. And

so yeah, that was my original background, you got into property. And that’s where the hybrid for my personality. It’s, I love it because it’s just performance. So that’s where the video stuff so it’s, it’s not a I feel like I’ve married up what I spent my childhood learning and combine that with with this and it’s working. So it’s really good. Yeah, I still do it only on the side. Yeah, no, I think I saw something on Instagram and it was you dancing with your fiance. I was and I was like, she’s a ballet dancer. So that’s how I met

now on a mortgage broker. And she sells CCTV so

I think

I’m asked to be one of the CO

It’s on the weekly

bit about is I’m happier now I’ll do this amazing I love it brilliant. So um one thing I wanted to talk about as well is you like facing that fear of doing video because a lot of people

don’t want to do it but I’m so I’m guessing then that background has helped a lot then. And what was it? Was it a thing for you when you

go? Yeah, it definitely was. And I tell you what I was to actually find out before coming on to hear a song to my fiance about it last night,

you’re worried because nobody else has done it. And like you said, there’s not many people doing it the moment going in front of the video and that sounds so old fashioned going in front of

God

a lot.

That’s like your generation.

Yes,

I was definitely all good. But it’s funny because the more you do it, the more confident I’m getting. Yeah. And then then the training kicks in today. I mean, so then it is like, then I’m starting to the performance stuff. But my first couple of videos which I did, I started off originally with the homebuyer hard and then I’ve got rid of it because

it just doesn’t have a name on it. It’s a lot less than today

but um, but yeah,

it gets better definitely. And now it’s quite element. Join it soon as we finish this. I’ll do another video. Awesome. So yeah, no, I think you just got to get in front of it and do it. I think so. Yeah, I literally did just did a Instagram I set up a new Instagram account. I did a one minute video every working day in January, not the one just got the one before and then you get to a point where you start thinking about the content, not the camera. There’s like a breaking point. I guess it’s different for everyone else. And then

Now when you start like and when we first and then there’s that. And then we have the being scared of going live. And we’ve done that, for God knows how many months now you just kind of get used to it like any new thing being in front of a camera and anything is any different and I don’t think anyone’s naturally good at it like, so I think like Tom Cruise would have been back in the day. He wasn’t born good acting.

I probably could have come up with someone better you know like three MacAllan or somewhere like that. But I think I just think it’s a skill that anything else and you’ve got to like the the conference and went to last week was about feeling the fear and do any anyway.

So what did so what was your sort of plan then originally? Did you just think I’m going to practice and not use it or did you use the first ones? How did you say the first one What happened was um. Where I where it became what so to again all tongue tied with

Where where the idea came from was my man my missus well she follows loads of these influences on social media and there’s loads of industries where

you know like the so that the beauty industry all that stuff they do the beauty the fitness so there’s always people are more than happy to jump in front of the camera and show off yeah there was in our industry it usually attracted that person who’s quite introverted not really interested so there’s a huge market there for somebody who is willing to jump in front of the camera

when I did my first couple of videos I did put them up but they’ve been pulled down very quickly

because they were really really just wouldn’t yeah we wouldn’t and I think you know Gary das you’ve had on the on here already carry send me a lovely message saying I can’t hear you

so I bought one of these wonderful microphones on his brilliant and they’re not expensive on a what how much was

The

quid that was so nice that the road thing is yes literally I got from him telling me it was this

and a microphone and that is literally it

you don’t need to go out and get a load of expensive kit like I do the majority of my film in either so I’ve got this webcam which was 75 glitter and I that I’ve got one light

I’ve got the microphone for the podcaster stuff I don’t need that if I was just doing like video video I would literally just do it all my pixel three the camera on it’s amazing the camera on the smartphones and the minute Are you do not need to buy

a thing and then I’ve got this selfie stick but I’ve got one which is rubbish but I’ve got one that he’s got like the it’s more like a steady cams. It’s got like the suspension so none of that stuff is expensive. Not

And it doesn’t mean people are they didn’t care about the quality of the video. I don’t think it’s like that. It’s like the content. It’s you know, as long as it’s all doable, you know, wasn’t

it wasn’t

exactly brilliant so so what is great because I was a bit because I was kind of like wanting to get you on and talk about like feeling the fear and do it anyway in terms of the video I think great to hear that even though you were trained in performing you still felt like you were wooden so if people who haven’t done that and they and they do it the first one I think I’m more than that they can still do it and crack on and get better and better and better. Definitely. Definitely. I think it’s

you also feel like no one’s watching. Yeah, but I’ve noticed that and it’s really funny because I think we were talking before but you feel like no one’s watching but

This week I’ve had a few people quite a few people come up to me and go well I really love what you’re doing but nobody’s commenting as you said that they don’t and they don’t because they don’t want to be the first one to do it. Yeah and but it is it’s weird like I’ve had like my parents I said why once a week and they’ll go oh my main down when we were at the coffee shop. He said that you’re actually doing great and I think well, no one’s saying anything. No, absolutely. I think we I mean we had that same thing in our Facebook group, we got this, this group and it felt like and I spoke we’ve got a guy called Chris Ducker who’s like I get I can go on a call with him once a month and I was like, saying, it feels like I’m talking to a brick wall and then he said, just ask, just answering like What does everyone prefer the morning coffee tea just something stupid like and then I did and since then he was that interacts with see literally people are interacting Well, we’ve got people asking questions and things like that sometimes like we did it for ages.

Slide. That group is two years old now. And it’s only now people are starting to talk to us and like letting us know and that and the podcast is helping. It’s a long it’s a long game. It is a long game, but I I don’t know anyone who’s not benefiting from it that has done it for a while. That is consistent. And then I think as long as you’re and you mentioned, I don’t know what the post you mentioned was you I think he did a video on this actually, if you don’t worry about the sale if you actually just think about helping people then the sales will actually come and like I said,

I think

I think it was he would just do it because you’ve started doing those little vlog type videos where you

can run

run

run from when I’m walking back from the agency but yeah, it is and it’s that’s something that the oldest is about is

When I when I when you’re in corporate you do what what you want you know you do what they tell you to do and now what I’m what I’m trying to do is be the more like me and then try and get people to be attracted to me because here’s who I am. Yeah so

that’s where this is like it’s just effectively so my clients that one they’re all calling me once you’re on the phone but it’s like it’s one of those where I want them to have all access. So I want my clients to see like, I like tattoos. I want my clients and know I’ve got tattoos. I want my client to know when I’m down the shop I want I want to know everything because that way then then that they can’t be expecting something that you don’t I mean people have real people

literally there’s literally people do just like if you trust someone you like someone and especially when you’re giving because you’re kind of selling advantage. I can’t buy that from someone if I don’t trust them.

It was a penny Penny dropping moment for me was so my dad was very high up in corporate finance for years and years retired now and I always wanted to you know always that you can win everybody you can win everybody over we went for a drink and he was saying something or kind of exactly was but he was that I when I realized we were talking I would never win his business ever like so why am I even try

and assume that was a breakthrough it really well and a couple of breakthrough moments where it became really clear and I’m really quite bullish now in my appointments I charge the most money from all of my all of my competitors have never had an issue and I am very bullish in the sense that when I’m talking to clients I made them aware that the interview this first point that is for me to free them to work out if they like me, but also to me to work out whether I like that Yeah, no, absolutely and people like that is true, you know, because the end of the day

My client calls me on a Sunday and I will answer the phone. If I can’t stand them, you’re not going to then we’re going to answer the phone, then it’s a poor service and they pay for a good service. So if you think it’s again, it’s a long game and it goes hand in hand with the social media. Yeah,

but you really it’s like that old bloody sales. But you know, the raving fans you have to create your kind of tried. Yeah, and the social media stuff allows the thing really does. Yeah, no, absolutely. And Chris Duckers keynote from Friday. A couple of things he said was your tribe will get your vibe

exactly right. And then you want to attract like a magnet. So you want to attract the people that you like, and repel the ones that aren’t going to work well with you. Especially if you want to Yeah, no one’s gonna want to say call on a weekend from someone that they don’t like he really liked some you really want to work with them, then they almost become like a mate don’t they in your

You’re helping them out and then you quite happy to take that

silly example I put it up on my Instagram but like me and my other half of really into million dollar listing that I think I’ve seen into it not like I’ve got the guy’s name and that’s it I see that post and that was I we listened to his book because I listened to sales but because he’s an ex performer that then became a real estate so it kind of really worth and but yeah I was talking to these clients on Saturday and do the face to face appointment and told him to watch this and then on Sunday they will make an offer on a house and they kept sending me texts going oh you know we’re going to play Ryan sir and harmful and honest and that’s what and it’s silly and that’s the thing I’m after like after these guys like that I’m texting them what’s happened the most time because you can tell it read it

but you know like then these guys will use me hopefully for ongoing and that’s where you’ll get referred.

Might you say you will get wrapped the people you want instead of dealing with all the people who they don’t want to work may not even know them.

I love it. It’s awesome. Cool. So have you I was thinking we might have some people that were kind of working as an estate agent now and they’re thinking they like this idea of making that leap across so you got any advice for those those people just do it hundred percent Yeah, it’s the best decision if you are in estate agents and you are doing like just doing that and you are a customer focused person so you have to I think you have to be customer focused you also have to be honest so if you are if you you know if you’re an honest estate agent which is you have to aim but if you are

then definitely definitely do it and the a lot of estate agents I think I put off by the exams yeah it was for me like mentioned the beginning from being dyslexia

but

Yeah, do it. It’s worth it. But lots of the big corporates will pay to your training anyway. Yeah. So it’s I think, but you definitely need to if you’re going to go that route, you definitely what I would stay with your company and make the move, because I think we were talking before they said about don’t go self employed in it in like what I’ve just done now in the garden to affirm because it’s a whole different ballgame. Yeah,

but if you stay within your kind of world, so still agency, and then you make the move from estate agent to Fs so it’s a mortgage broker, then you you’re when you really well because all the clients care about in that environment is can you help them buy the house? Yeah, so your knowledge as an estate agent will separate you

from all your other competition if they’re from a bank, for example. Yeah, no, awesome. How long did it take you to sort of do all the qualifications and everything and when you or how long was it until you decided you were going to make that move and for you to to do it for you? I was on and off the year so when I left I left

called Performing Arts College in the year of working as a performer then went to agency. And the reason I was going to go into as to be a broker then because so my dad at time, he was training development director for the Cardinals group. And so when it’s called, and he said, I’ll go and do mortgages, first of all, and I just said, I can’t be bothered. I don’t want to do those exams. But as I put it off the original idea,

and then and it’s and it’s probably very similar to what you said with your guy before. So that was more of my own demons. My own kind of, I wasn’t very good at school, I didn’t really understand, so I will, I’ll just do the selling. And then I’ve toyed with the CF six and CF one books for the whole time because my sister’s a broker and my brother was a broker

and I kept seeing them doing it and then

eventually I just had it

so that’s three years of just reading it not doing it and we and then eventually it is kind of you had like a moment You think I don’t know why.

Just go for it. Yeah

and I made a transfer across to a different brand under the same company

and it’s brilliant and it was a lot It was very hard and if I didn’t know a state agency

I definitely would have saying yeah

you know I think the as anybody who’s a broken nose these the learning curve is like

horizontal vertical

vertical

don’t learn

but see how confidently pages are you think

your audience thinking that horizontal is Yeah,

get some comments reviews coming on it, but the whole horizontal vertical thing I’m not

I don’t have a clue. Gosh, but dyslexia There you go.

It’s brilliant. It’s best thing I ever did. And then

Yeah, it took about it took about six months. All in all I did. I did. Yeah, I did that. And I remember my, my loving father said to me, I was like, Oh, he said, he said, he said,

Oh, he said, You definitely, you revise. And you studied, he said, and you failed and his exact words were I think if you fail again, it’s definitely not the right career for you. Like you said,

because I can’t have my son on the train and develop director failing to test all the time

no pressure for the past.

One of my one of my favorite books is by my mentor. Failure breeds success where it’s like literally you it’s good to get to fail. You learn more by doing things wrong. And when he does it all when it goes into schools, especially when it goes into like public schools, and the kids have got loads of money they can go and do whatever they want. He says, I wish you all the failure in the world

because

You that’s where that is literally the best learning sucks it does it does suck but then you can always take you can always take positives out there I think I always thought yeah and I think you’re you’re right it’s it’s never nice when you’re in it not always look back I think it’s when you’ve got over it and you look back and you know that was actually good about your comfort zone is there I mean it’s just one of those things but just got to keep getting

quotes I love is

it’s not crowded in the extra mile so like when because there’ll be a lot of brokers thinking oh you know Gary’s in video now she’s doing video now there’s not as I think there’s plenty of room for hundreds more but in terms of like that the brokers in general there’s thousands of them Yeah, but what it must feel competitive and crowded marketplace but then you’re going the extra

Mind with this video stuff that then it’s not crowded that you’ve got, you’ve got no competition I’ve never had, I don’t I don’t worry about the competition. And that’s really like an award I did a year ago. So it’s really silly. But you’re right with Gary, that and I think the more brokers who can do this, the better like because once you start doing this you start investing in yourself I think. Yeah, man when when someone says, Well, why do you charge x and they charge why instead of getting in this comparison. You say, Well, I chose that because I’m me. Yeah. And I don’t make comments on what they do. So don’t mean that like it really and I think the thing where and Gary does does this and I’ve had lots of debates within our kind of office about needing your niche you really are gonna

you’re not going to lose I think you’re just not going to be the best you can be. Yeah, I think just having that focus, especially if you’re doing like content for us when we start our agency.

We used to be the lead engine was lead generation for anything. We worked on all sorts of things, sports products, engineering companies. And it was hard in terms of marketing, but also in delivery because we were now because we just do find it services. And the majority of the stuff we do is mortgages. We’ve learned so much in terms of delivery, we can deliver mortgage work easier, but also when we’re marketing as one of the podcast. So, you know, if I had just done a lead generation podcast, I wouldn’t have the listeners that I have now because it’s not for anyone. It’s for everyone. Then you’re the podcast you say and I wrote a review on yours I think you’ve already seen it

I’ve been looking for so you’re saying about me doing the videos and Gary and stuff but it’s the same with the podcast like I’ve been looking for podcast podcast that does what you’re doing for years like there isn’t anybody doing it and it seems really weird in our industry that nobody is doing it everybody’s a bit shy. Yeah. Every other industry

This podcast for everything. Yeah, I mean, and there’s no reason why a broker can’t do that. But we had Pete Matthew on. He was episode one. He’s a financial planner. And he did a podcast and he’s like 810 years in now. And he’s ridiculous people queue up to work with him. He said about and this is what I was in the chat because actually, that’s when we were talking about me getting on. Yeah, because I was in the gym listening to that. And he was talking about Gary Vee. And I was thinking yeah, like you

talking about that. No, mortgage advisors are doing that if they did, and he was literally just saying what I’m doing and I was like, brilliant I’m definitely on the right track. No one’s liking it. I’m still this guy says he’s right. Definitely. I think that it’s it’s literally is it literally is like baby steps, baby steps, baby steps and I’m not I mean, I’m just getting started myself. So I’m not one to talk about these things. But from what I’ve seen of people who I’ve luckily I’ve created a master minds

of people that have gotten much

podcast audiences and they’ve been doing it for five six years and from there it’s just they’ve all do the similar things in it and it just kind of kind of works it’s all each other like you said before that I

had a couple of brokers messaged me which again I said this the other half about it again I said this is where you can see where some people think that you become an influencer. And I’ve only done it very small that time. But these young brothers have messaged me saying what would you do and I think you’ve already

figured out

he’s lovely because that is part of it. It’s not like you said it’s not about I’m not worried if other people the videos in fact, if anybody learning your lessons are doing videos, I’d love to talk to them because it’s it you know, I want to be a home buyer specialist. But if you’ve got somebody who does buy to let it really want to do that, and I mean it’s always fun and that’s the reason why you can’t do a color video with with someone

and you talk about your expertise they taught there there’s

nothing

That’d be awesome

it was cold well we’ve been recording for nearly 40 minutes which feels like

three minutes what I wanted to do with you is set some scary goals for when we next speak okay so six to nine months and then we’ll we’ll come back and listen to this section in fact we may we could play it out in six nine months so what in terms of the the marketing the the lead gen everything you’re doing what your what’s your scary goal a scary go so doesn’t need to be realistic like

I should be getting seven like a lead every day from my videos I don’t spend any money on something like that something crazy that would be

I would be looking at I’ll be looking for a lead but maybe three leads a week from my from my social media which

Hopefully animals are looking for

I’ve been looking for a bigger reach on social that’s what I would like to be some I’m right now the focus on leads it’s that’s lovely in the back burner because I think it’s a so right now I would like to be a further reach so that my goal would be that more people reach out to me and you know that’s for you know be that brokers or be that

be that yeah like clients but reach out to me via social media that would be if I do get my lead source to be 60 70%

for social I’d be absolutely

brilliant I think I’m gonna say I think anything at nine a week nine away yeah okay and then we’ll we’ll play this Facebook posts

and we’ll see see who wins the winner gets a prize

I think that’d be really awesome to do and I hope it’s well above what you’re expecting

think so I think if you keep that consistency going because you are literally pull it putting it out

you know really yeah is that which again is one of those that’s one thing I would say to anyone who’s good doing it if you want you’ve got to really love it yeah

yeah cuz may not be video because I if you’re if people feel that the video the podcast is another thing that you can do and you can push quotes on that for that can be you create that one big bit of content whether it’s video podcast whatever and then you can use that as your your bits for social and you don’t have to interview people you could do like solo one there’s so many different opportunities yeah I mean there’s loads of exciting stuff I have loads of ideas of what I was like I made a little black book Bible my ideas for where I can take things

because the main thing of mine is literally just trying to lift the lid off of the estate agents the industry and that help people with that so that’s really so when you go and speak to the agent when he says your offer needs to be qualified buyer in house moment.

advisor

explain to the agent the clients are actually what that means because there is a spirit the smidgen of truth within that

but not the full lots of that so that definitely Yeah Then what about

here and we’ll end on a strong note

key takeaway right the other week just slight not

for the love it do you thank you so much for for joining me sharing everything I’m really excited to get this episode out there and then I’m really looking forward to that catch up episode where we play that clip back and said I see where you are with it and obviously following you and give you I can get I feel like I can give you more banter now and your your posts go for it please do

even just some nasty things on there there’s at least at least that involves a lot save the nasty stuff with the M’s and then

the banter for the for the public.

Thank you Mike so have you What is your where’s the best place for I know obviously on LinkedIn is Ash ball and what’s the I can’t remember your Instagrams all over it so I’ve got

literally everywhere

at Borland on Instagram yeah I’ve got Facebook page which is connected to that which again is just attached Borland I use Twitter which is the some idiot took a dashboard and so it’s at Baldwin

mess that the consistency and then and then LinkedIn as well which is just me yeah they all kind of have the same stuff and been more active on Instagram or anything else yeah no matter Instagrams my preferred thing I have no continuity or or any of my social media stuff I try to well there’s like a million people called Alex kurz for Star is like the most common name ever but my my Instagrams like Insta Kurt yeah

just tweet okay

so

last night and my mate who was singing with me he said who’s into the case

because I was messaging you

know His name’s Alex

yeah

yeah that’s it

really yeah definitely Instagram is the name of because I’m I love the stories as well another story so brilliant Everyone follow ash given some banter encouragement

completely full

just that deleted them

but yeah definitely I would recommend following the the Instagram for the stories just having a look at some of the content that you’ve got that kind of design that you’ve got your posts in terms of your tips and things like that there’s loads of things people can from learn from seeing that and it’d be great to see that grow as well. Brilliant. Thank you. All right, mate. Thank you What we’re going to start

I know and we’ll speak soon

and then we have it I’m genuinely excited to catch up with ash in like we said six nine months we’ll definitely get him back on the podcast just see what kind of effects you know how’s he stuck with it as he you know, a lot of people do this kind of marketing thing and and give that but I’ve got a I’ve got a feeling that actually is going to be very successful seems very driven all the kind of the things that he’s been talking about, I can tell he’s got the passion for what he does, I think he’s going to be very successful at it. So I’m very excited to see where he’s getting up. And I made a bit of a bold prediction about the leads that I think he’s going to be generating from the content that he’s doing. So if you enjoy that chat with ash if you’re a mortgage broker, or if you are, in fact if you do any kind of financial service, even if you’re at that beginning of your journey, and you’re happy for us to document your your journey, please do get in touch with me if you join the lead generation for financial services group on Facebook, and then chats me on there and we’ll see if we can set something up if you’ve enjoyed

The show please do rate and review us it really, really helps especially in iTunes so I would appreciate that and then I will see you next time for another episode of the podcast cheer CRM.

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